Google Ads integration

Google Ads (formerly AdWords) is an online advertising platform developed by Google. MyTracker supports the full integration with Google Ads:

• App install tracking, including for iOS 14.5+
• Stats import for impressions, clicks, and costs
• Conversions sending

Install tracking

Why do you need app install tracking?

Once you configure install tracking, MyTracker will display stats on users brought in by Google. These stats will allow you to evaluate audience quality and the ad network performance, and to compare paid and organic traffic.

Stats are much more than just the number of installs broken down by campaign, country, region, and device model. They also include advanced metrics such as DAU, MAU, Retention, LTV and many others

Enabling tracking

To set up tracking for an app, you need to create a Link ID in Google Ads, add it to MyTracker, send a test conversion and import it into Google Ads. You should also make sure that the MyTracker SDK is integrated into the app.

To track installs on iOS 14.5+, you additionally need to set up data import from Google Ads.

For more details, refer to Install tracking

Data import from Google Ads

MyTracker can import Google Ads stats on ad impressions, clicks, and costs. This allows you to:

• View all Google campaign data in a single report, without the need to export two sets of data from MyTracker and Google Ads and manually collate them in one file.
• Compare Google Ads CR (Conversion Rate) with that of other traffic sources.
• Understand your ROI (Return on Investment), the key indicator of ad performance.

To configure data import, you need to sign in to your Google Ads account, open MyTracker’s Google Ads integration page, select your MyTracker account, and click Link. Starting the day your account is linked, MyTracker will be collecting impression, click and cost stats from both accounts.

For more details, refer to Data import from Google Ads

Sending conversions to Google Ads

Google describes conversion as any action that is valuable to your business, such as installing an app, making a payment, adding to cart, leveling up in a game, and so on. You can configure MyTracker to send any conversions to Google.

Why should I export conversions?

Once you set up conversions export, you will be able to:

• See conversion data in Google Ads.
• Leverage the Target CPA strategy in your campaigns to maximise conversions.
• Create dynamic remarketing audiences.

Setting up conversions export

MyTracker automatically sends basic conversions (first_open and session_start) to Google Ads, provided that you have specified the Link ID for the app. For more details, refer to Enabling tracking.

For other conversions (payments, etc.), export settings need to be configured. To do this, go to the Google Ads integration page, enable export of the required conversions, and import the conversions into Google Ads.

For more details on the settings, refer to Sending conversions.
For information on conversion tracking in Google Ads, refer to Google documentation