Retention indent

Retention (shows the percentage of new audiences that return to the project in a specified time frame. Learn more about the Retention

By default, MyTracker calculates Retention with a Retention indent equal to 1 hour. This is to avoid inflating the RET for the first time after the audience appears when users are just getting acquainted with the app (otherwise Retention for the first hours, days, weeks will always be 100%).

For example:

• RET1d — the percentage of the audience that was active on the first day after appearance. In this case, the Retention period, according to the default indent, will be shifted by 1 hour. For example, if a user installed the app at 12:00 2021-06-01, then RET1d will be checked for the period from 13:00 2021-06-01 to 13:00 2021-06-02.
• RET3d — the percentage of the audience that was active on the third day after appearance. For example, if a user installed the app at 12:00 2021-06-01, then RET3d will be checked for the period from 13:00 2021-06-03 to 13:00 2021-06-04

You can set up a Retention indent for all MyTracker reports at once or for a separate report in the Report builder. You can also reset the Retention indent to default values by clicking . For more details, refer to the Settings section.