Fraud Scanner protects your data against different types of fraud, such as click injection, impressions flooding, fake devices, and others that distort the results of ad campaigns and destroy the budget.
With advertising costs climbing, this industry attracts more and more scammers. Rogue players may come in all shapes and sizes, be it your users, trusted advertising agencies, or even seemingly reliable partners.
To protect your data and not pay for any fraudulent traffic, you can track fraud metrics with MyTracker.
Fraud Scanner is available for mobile and web traffic, consists of two services:
Real-time fraud monitoring
The system monitors incoming traffic in real-time. The inspection goes through all fraud metrics in several stages: at the click, hardware, and behavioral levels. When a set of metrics from different stages overlap and exceed benchmarks generated from incoming traffic, including organics, MyTracker decides to block the campaign on its side.
Benchmarks and thresholds are generated for each client on an individual basis, based on the application specifics and accumulated history. These values are not fixed and change dynamically as statistics are received.
Post-attribution fraud monitoring
During the first 3 days after an app is installed or a website is visited, Fraud Scanner collects new data about user behavior and calculates fraud metrics for each install and site visit. For example, how many fraudulent installs were made or how many suspicious sessions occurred. During this period, device fraud metrics are updated every 24 hours. The final and most accurate result of the fraud monitoring is fixed 3 days after an install or a site visit.
Fraud monitoring is done in several stages:
Based on the results of all the stages, Fraud Scanner will put different fraud metrics together to give you a sense of the general traffic quality (strict, confident, or soft fraud). These metrics include deferred installs and a low CR and can be seen individually.
To properly assess the threat of fraud, you can use special indicators called benchmarks. These are reference values which, if exceeded, cause the corresponding indicators to get highlighted in red, warning you about potential fraud.
The benchmarks have been calculated separately for each fraud metric based on machine learning and a large pool of data for iOS, Android, and Web.
For example, the Android benchmark for Suspicious devices stands at 1.83%. If more than 1.83% of installs come from suspicious devices, MyTracker will highlight this value in red so you can promptly detect the fraud. For more details, refer to the How to read reports section.
We recommend regular fraud monitoring:
For more details, refer to sections Fraud detection and Fraud reconciliation with partner
The available fraud metrics, templates, and traffic details vary between the Basic and Premium plans.
The basic functionality of Fraud Scanner allows you to detect fraudulent traffic using Combined metrics, find Root/Jailbreak devices and detect spot click-spamming thanks to metrics Stacking clicks and Low CR.
The basic plan is enough to assess the threat of fraud and see if there is a need to subscribe to the Premium plan.
The Premium plan unlocks all Fraud Scanner capabilities:
To switch to the Premium plan, please contact your MyTracker manager or send an email to support@tracker.my.com
