很显然,任何项目的成功都取决于对目标受众的了解。尽管互联网用户越来越喜欢手机应用程序,但网站仍然能够吸引很大一部分受众。台式电脑和笔记本电脑的用户不仅可能成为新的受众目标,而且还有可能成为移动设备的用户。
MyTracker可以收集网络受众的统计数据,并为项目的所有平台创建统一的数据:确定唯一用户的数量,跟踪平台切换的顺序(网络、iOS、Android),将所收集的数据与广告活动进行比较等等。
网络跟踪使用Top Mail.Ru提供的计数器。计数器代码可以安装在您网站的网页上,跟踪有关访问者的数据。了解计数器ID的同时,MyTracker会收集关于网站的统计资料,用来自移动设备的数据丰富收集的统计数据,将在一个窗口中提供所有平台的分析数据。
不要混淆Top Mail.ru种的目标和事件。
目标与MyTracker中的自定义事件相对应,即注册、加入购物车、访问网页等。
事件,例如跟踪器不记录的网页浏览深度和网页上的错误。
After you add and set up the counter, MyTracker will start to collect stats from your website:
To process and analyze web data, use Reports and Builder. A few examples of reports are given below.
For more information on all tools, refer to the Analytics section
Use the Page Activity report to monitor user activity on each page of your site. The report shows the number of launches and the total number of pageviews.
The launch is a page view when more than 30 minutes have passed since the last page view.
Events (goals) are the user activities sent to MyTracker using JavaScript methods. For example, level achievement or adding to cart. For details, refer to the Track goals section.
To analyze events (goals), use the Events report and the Builder:
UserID
is sent with the event, you can additionally select the Events(u) metric.Automatic events are automatically tracked events that do not require you to add any additional code to your website:
To view stats on automatic events, use the Report builder. For example, analyze on which pages events occur more frequently:
UserID
is sent with the event, you can additionally select the Automatic events (u) metric.
Use also Other filters → Automatic events to view event-specific data or exclude unnecessary data from the report.
Build a report based on UTM tags.
utm_source
;utm_campaign
;utm_content
;utm_term
;