Regular tracking link

This is a link for one platform only (iOS, Android, etc.) that redirects users to your app's target URL.

Add tracking link

1. From the ad campaigns list, select the campaign to which you want to add a tracking link.
2. On the Tracking links tab, click Add.

You can also duplicate the link with the required settings. For more details, refer to the Duplicate links section.

3. Fill out the form:

   The form depends on the type of advertising campaign. For more information on special tracking links, see sections Pre-install tracking, VK Mini Apps, and VK Play.

   
   • Title * — will be displayed in the links list and may be changed later.
   • Link type — Regular tracking link.
   • Application — the app that will be promoted using this tracking link. Only apps set up under the account used for the campaign are available.
   • Target URL * — the address of the relevant app in an online store, a website, or a landing page. This is the page to which users will be redirected after clicking the relevant link. You can choose a target URL from entry points or enter it manually.

   • Deep link (only for mobile apps) — a specialised link that redirects users to a specific screen within a published app. By default, this link works as a deferred deep link, i. e. it's used to redirect only new users. To activate this link as a regular deep link, turn on the Use a deep link if the app is installed option. The default for the Advanced settings block is Deferred deep link window which you can change. For more details, see Deep links and Deep link settings sections.

   The Use a deep link if the app is installed option is unavailable for the unpublished Android applications

   

   • Attribution settings — attribution window settings that will be used for this tracking link. Default values are pre-filled, but you can change them. For more details, see the Attribution section.

   

   * — required fields.

4. Click Add.

Once the tracking link is created, you will be redirected to the view page, where you can copy click and impression URLs and share the required link with your partners.

The list of all campaign click URLs can be copied in one click. Just click Copy on the Tracking links tab and select the option you need: