Bigo Ads integration

Bigo Ads is a platform for advertising in the Likee and Imo product. This platform focus on the Middle East, South Asia, Southeast Asia and Russia, provides 400 million MAU and accurate targeting.

Integrate Bigo Ads and MyTracker, to track stats on engaged audience, gather data on clicks, impressions, and campaign costs.

Install tracking

To track installs from Bigo Ads, use a tracking link created in our system:

1. In MyTracker, create an ad campaign, selecting Bigo Ads as the Partner.

2. Add a tracking link to your app.
3. Enable postbacks to be sent to the partner’s system.
4. Share the tracking link with your partner. You can copy Click or Impression URL from the tracking link view page and either send it to your Bigo Ads manager or paste it into your ad by yourself.

Now, launch a Bigo Ads campaign and track new users in MyTracker reports.

Connecting account

To get data on campaign costs, clicks, and impressions, connect the Bigo Ads account:

Data collection is available only for a campaign with MyTracker's tracking links

1. Contact your Bigo Ads manager to receive data for the API integration:
   • clientId (app id)
   • clientSecret (app key)
   • accessToken
   • refreshToken
2. In MyTracker, open Bigo Ads integration page.
3. Select a MyTracker account containing apps you need.
4. Enter data provided by your Bigo Ads manager and click Link Bigo Ads Account.

After some time, your Bigo Ads account with the sync status indicator will be displayed on the integration page. Stats will appear within 24 hours.

To stop importing data, delete the connected account by clicking

Results

After the successful integration, MyTracker will provide an analytical base for evaluating Bigo Ads campaigns. It includes the number of engaged audiences, campaign costs, and stats on the traffic quality: user activity, payments, etc.

To see the Bigo Ads advertising stats:

1. In the Report builder, select Bigo Ads in the Partners filter.
2. Add dimensions by traffic source using Select from list → Traffic source:
   • Campaign and Tracking link
   • SubID 1 (ad name)
   • SubID 2 (ad set name)
   • SubID 3 (campaign name)
3. Add extra selectors to determine the quality of your traffic (e.g. campaign cost, revenue, etc.).
4. Click Calculate.

Troubleshooting

If you see no Bigo Ads stats in MyTracker:

• Make sure the MyTracker SDK has been integrated into your app.
• Make sure that the Bigo Ads campaign has been launched and has fetched clicks.
• Ensure that the Bigo Ads integration page displays a successful link (highlighted in green) and the relevant accounts.

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