The Top.Mail.Ru (Rating Mail.Ru) interface is being discontinued. You can transfer your data to MyTracker — an analytics platform from the same VK company. This guide helps you get up to speed with the new interface and understand how MyTracker differs from the interface you're used to.
Note: In Top.Mail.Ru, access to statistics was granted by a counter password or tied to a Mail.ru account. In MyTracker you sign in with a single VK ID. No counter password is required.
MyTracker isn't just a new interface for the same counter. It's a more flexible platform. It was originally built for mobile apps but works equally well for websites, while giving you significantly more freedom in building reports. There are two things worth knowing up front so you can get the most out of it.
This is the main conceptual difference.
How Top.Mail.Ru worked. The counter collected events and immediately rolled them up into pre-aggregated metrics for a fixed set of reports (attendance, sources, demography, pages, etc.). You received pre-computed metrics from a ready-made report catalog. The set of dimensions and metrics was fixed.
How MyTracker works. Every event (page view, custom event, purchase, etc.) is stored in its original form, without any pre-aggregation — exactly as it was received from the counter. Aggregation happens at the moment you build a report — depending on the exact slice of data you need.
What this gives you in practice:
The main advantage: reports always run against the full, original data, so you can slice it any way you like. MyTracker caches results for a while to keep things fast, and recalculates them on fresh data when needed.
The Builder is powerful, but not required. If you prefer the familiar format where reports are already assembled for you, open the Reports section — ready-made panels with your key statistics that open in one click. Just pick a section, a period, and optionally add a filter — the data shows up right away as tables, diagrams, and graphs.
Among the ready-made reports there are, for example:
A ready-made report can be refined on the spot: include or exclude dimensions and metrics, switch the visualization, export to XLSX/PDF/PNG/SVG, and — if you ever need more freedom — jump into the Builder straight from the report. In other words, the simple and advanced modes aren't mutually exclusive: start with the ready-made reports and reach for the Builder only when you actually need it.
The attribution model answers the question "which source should get credit for a visitor/conversion." MyTracker gives you a choice of models and applies a smart default, so it's worth knowing how it works when you compare numbers.
How Top.Mail.Ru worked. Different reports used different attribution models. The "Sources" report showed the source of the visitor's first transition for the day. In "new" mode — the source of the first transition over the past 91 days. When filtering by goal (as well as in the Goals report), the "Last significant transition" model was used (leveled last-click): the source of the last transition is credited with the visit, but with priorities — ad campaigns and user-defined sources (substrings in URL/referrer, parameters) outrank transitions from search engines and other sites.
How MyTracker works.
For the web, two attribution models are available, and
by default reports display first-transition attribution:
Attribution happens only with the start of a new session. That is, during an active session, transitions from new sources will not cause new attribution. For example, if a user accidentally closes the browser tab with the site and opens it directly (the session won't have time to end), the user's events will continue to be attributed to the source of the original transition.
Attribution results can be interpreted using two models: first transition (First Visit) and last transition (Last Visit). Both models are available in the MyTracker report builder. The "Reports" section uses only First Visit model metrics.
Metric types for different perspectives. Because data is stored raw, MyTracker lets you evaluate statistics from different angles — Flow, LT/LifeTime, CA/Current Attribution, AT/Attribution Time. Flow and LT metrics let you analyze data under the First Visit model, while CA and AT metrics — under Last Visit.
Comparing numbers. If, after migrating, your source numbers differ from what you saw in Top.Mail.Ru, check the attribution model first. By default MyTracker computes by first transition (LT (LifeTime) and Flow metrics), whereas Top.Mail.Ru showed sources under the "last significant transition" model. To get a picture close to the old one, use CA metrics in your reports.
Most of the reports you're used to exist in MyTracker too — sometimes under different names and with more detail:
| Top.Mail.Ru | MyTracker |
|---|---|
| Visit dynamics, attendance | The ready-made Audience Overview report |
| Sources | Reports with breakdowns by traffic sources (most likely, you'll want to build a report with CA/AT metrics) |
| UTM tags | SubID selectors (utm_source → Network, utm_medium → Medium, utm_campaign → Campaign, utm_content → Creative, utm_term → Ad Set) |
| Demography (gender/age) | Demographic metrics and segments |
| Hit params | Breakdowns by event parameters |
| Goals | Report with "registration", "authorization", "custom events" metrics |
| Complex reports, Slices | Segments and filters in the Builder |
| Retention | The ready-made Retention report |
| Search queries | Filters and breakdowns by Transition Source |
Beyond porting your familiar web analytics, you also get:
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