A workspace where you can manage:
One user can work with several accounts, and one account may be used by many users. Learn more
A user for whom at least one event was logged during the selected period: a registration, authorization, launch, website visit, in-app impression, or payment.
Payment includes a purchase, subscription, subscription renewal, or custom revenue
A mobile app or website with which users interact.
MyTracker supports any application,
be it a website or a mobile app distributed via an app store, platforms, or independently.
Learn more
The process of ownership confirmation for the published application. The verification provides authenticity and security of the uploaded app data. Learn more
One of the four metric types. Attribution time (AT) metrics represent events that occur before the next attribution time on devices, attributed during the chosen report period. AT metrics allow you to view stats on an audience acquired via a certain ad campaign over a given period. Learn more
The process of matching new users with acquisition sources. Attribution allows you to identify the ad campaigns, partners, and channels that generated new installs, user registrations, or the first website visits. Learn more
A type of advertising interaction leading to attribution:
The period before a user acquisition during which click or impression attribution can happen. In other words, it is the period when MyTracker can identify the ad campaign that has brought in a new user. Learn more
One of the four metric types. Current Attribution (CA) metrics represent events that occur during the report period within the relevant attribution. CA metrics allow you to view stats related to specific traffic sources. Learn more
A component of advertising management for which a partner, traffic type, and tariffs are specified. Can feature one or more tracking links. Learn more
Integration parameters whose values a partner expects to get in postbacks. These values vary between campaigns, allowing your partner to sort data by customers. In postbacks, a macro for campaign parameters within a URL template begin with {mtpp_ ... Learn more
The share of users who were not active in a certain period. These are users who interacted with the app during the report period, but did not do so on any device after a different specified period (d — days, w — weeks, m — months). Learn more
Events that are specific to an app (adding to cart, registering for a test drive, and so on).
App developers can name custom events and set their parameters, except for events that are preconfigured in the MyTracker SDK (registration, login, invite, and levelling up).
Learn more for iOS, Android, Unity, Flutter, React Native, and Web platforms
A link to specific content within an app. Can be either:
A physical device (smartphone, laptop, etc.). MyTracker defines devices with the following identifiers:
One of the selector types. It breaks down data by user age, device model, partner, and so on. Learn more
An app’s URL that can be used as the target URL of an ad campaign.
An app can have multiple entry points: a page in an application store, a landing page, or any in-app page. A predefined list of entry points will save you the hassle of searching for the desired URL when setting up an ad campaign. Learn more
Any action performed by a user within an app, such as an install, sign-up, or payment. All actions can be tracked via the SDK or server-to-server API.
Learn more about event tracking on iOS, Android, Unity, Flutter, React Native, Web, or S2S
One of the four metric types. Flow metrics represent events that occur during the selected report period. These metrics show what happened in a particular time and allow you to track the overall growth and development of your project. Learn more
The period following the last activity after which MyTracker can reattribute the user by identifying the ad that has brought them back to your app. Learn more
An Install event is logged when a user first installs and launches an app with an embedded MyTracker SDK.
An Install event occurs regardless of whether a Launch has followed. But if the user never launches the app, the SDK will not be able to send the install data to the server. Hence, MyTracker will not log the install
Activation of a mobile app or website.
For a mobile app, a launch is considered a new one if the app has been inactive on a device for 30 seconds (by default). For example, it happens when the app is launched 30 seconds after the phone was locked or the app went into the background mode
For a website, a new launch is a view when more than 30 minutes have passed since the last view.
One of the four metric types. LifeTime (LT) metrics represent events that occur during the entire lifetime of devices/users acquired during the report period. LT metrics allow you to view stats on the audience acquired over a certain period and assess the efficiency of related initiatives (ad campaigns, promos, updates, etc.). Learn more
Revenue from subscriptions, purchases, and impressions as predicted by machine learning algorithms.
LTV prediction allows you to forecast probable revenue, evaluate the ROI, and determine in advance the quality of traffic sources. Learn more
One of the selector types. These are quantitative indicators, such as registrations, ROI, DAU, and so on. There are two groups:
See also Metric type
Metrics grouped by analyzed audience and attribution period. There are four metric types:
A device for which an event such as installation or website visit has been logged for the first time
A user who first appeared in the project. Learn more
A visit to a page linked to the web counter Learn more
A third-party service that you're working with to develop the project. It could be advertising networks, monetization platforms, analytics systems, etc. Learn more
The process of checking payment transactions on the App Store and Google Play servers. Verification guarantees 100% data reliability and protects your data from being distorted by fraud schemes. Learn more
An attribution type indicating that new users have come after clicking an ad. Learn more
An attribution type indicating that new users have come after viewing an ad. Learn more
A way to inform your partner about app events (installs, re-engagements, payments, etc.). Learn more
Special variables used in postback templates. A macro is automatically replaced with specific values before the data is sent to your partner.
You can use postback macros to send event or tracking link params, user info, and so on. Learn more
A user account in MyTracker (the login and password to access the platform)
A group of apps. MyTracker allows you to add multiple apps (e.g. the same app on different operating systems/in different application stores; co-branded apps) to a single project, which gives you high-level control over tracking settings and the ability to run multi-channel ad campaigns, as well as do summary analysis of tracked data Learn more
The attribution of a re-install (or a re-engagement). Reattribution allows you to identify the campaigns, to push notifications or mass mailings, that brought users back to your app. Learn more
Activity that involves a registration, authorization, launch, in-app impression, or payment after being inactive during the Inactivity window (30 days by default)
A re-install means that a user installed an app again after removing it and being passive during Inactivity window (30 days by default)
The share of new users that returned to a project after a certain period. These are the users who installed the app or visited the website during the report period and were active in a later specified period (h — hours, d — days, w — weeks, m — months).
The share of new users that returned to a project after a certain period or later. These are the users who installed the app or visited the website during the report period and were active after a specified period (mins — minutes, h — hours, d — days, w — weeks, m — months) or later.
A data processing method to build large user paths diagrams. Provides a general idea of the total data amount based on the sample analysis. The larger the sampling percentage, the more accurate the results.
The software development kit (SDK) is a programming library that can be integrated into an app. Install the MyTracker SDK to track app performance and use its attribution and data analytics tools.
A group of users according to your parameters. For example, you can select those who have brought in the most revenue or signed up using an old iPhone. Learn more
An indicator used in reports and exported data to evaluate app quality, efficiency of ad campaigns, and so on. Selectors can represent:
A time interval during which a user continues to interact with a website or mobile app. MyTracker logs the session after the user ends the session and starts a new one.
For mobile apps, the session starts with the launch
and stops when the application goes to the background for more than 30 seconds.
You can change this interval by configuring the LaunchTimeout parameter of MyTracker SDK.
For websites, the session starts with a site visit and stops when more than 30 minutes have passed since the last activity. You can change this interval through the session timeout setting.
For games on the VK Play platform, the session starts with the game launch and stops when a user exits the game.
An additional parameter to segment your traffic. It could be the name of an ad set, a web search query, or any other information from your partner.
An app’s URL to which users will be redirected after clicking your ad (can be a page in an application store, landing page, internal content, etc.)
A MyTracker attribution link. Once embedded in an ad, a tracking link will redirect users to the target URL of your app, and MyTracker will recognise a click or an impression.
There are two types of tracking links:
Special variables used in the tracking link templates. A partner replaces the macro with specific content before generating the final URL for a user.
For example, you can get a click identifier, place and format of the advertisement. Learn more
An individual using your mobile or web app.
Learn more
MyTracker defines users with the following identifiers:
In some contexts, a User means a MyTracker user.
