Web reports

After you add and set up the counter, MyTracker will start to collect stats from your website:

• pageviews;
• sessions, bounces, and page depth;
• automatic events, goals and their parameters;
• new audiences, number of attribution and re-attribution;
• user activity metrics: DAU, MAU, WAU, etc.
• metrics divided up by ad campaign, partner, and other traffic sources;
• metrics divided up by host, full web page address, page path level, title, exit page, and referrer.

To process and analyze web data, use Reports and Builder. A few examples of reports are given below.

For more information on all tools, refer to the Analytics section

Page activity report

Use the Page Activity report to monitor user activity on each page of your site. The report shows the number of launches and the total number of pageviews.

The launch is a page view when more than 30 minutes have passed since the last page view.

Report on events (goals)

Events (goals) are the user activities sent to MyTracker using JavaScript methods. For example, level achievement or adding to cart. For details, refer to the Track goals section.

Use the Events report to analyze your site events. The report shows the events number and, depending on the selected audience type, the number of devices or users who committed these events. Also, you can analyze data by event parameters.

Report on automatic events

Automatic events are automatically tracked events that do not require you to add any additional code to your website:

• Form submission
• Click on phone
• Click on email
• Click on social network
• Open messenger
• Site search
• View catalogue
• View product
• Go to cart
• Add payment info
• Complete checkout

To view stats on automatic events, use the Report builder. For example, analyze on which pages events occur more frequently:

1. Select dimensions Full page URL and Automatic event name.
2. Select the Automatic events (d) metric in the Devices section. If UserID is sent with the event, you can additionally select the Automatic events (u) metric.
3. In the report Settings, select grouping by event name.
4. Click Calculate.

Use also Other filters → Automatic events to view event-specific data or exclude unnecessary data from the report.

Report with UTM tags

Build a report based on UTM tags:

1. In Builder, select the required web application.
2. Add SubID selectors:
• SubID Network — utm_source;
• SubID Medium — utm_medium;
• SubID Campaign — utm_campaign;
• SubID Creative — utm_content;
• SubID Ad Set — utm_term.
3. Also you can filter data by UTM tags. Use the Other filters → Traffic source → SubID menu.
4. Click Calculate.

For details, refer to the UTM traking section