Traffic types

Traffic type is a simple way to organize campaign hierarchy.

Campaigns are grouped by type of traffic e.g. organic, media advertising or contextual advertising. It helps to evaluate which traffic type is the most efficient.

Standard types of traffic are already set up in the system, however if more detailed grouping is needed, new types of traffic can be added.

Add traffic type

1. Select the Marketing > Traffic types menu and click Add.
2. Fill out the form:
   • Account * — new traffic type will be added to selected account. If you have only one account it would be set by default.
   • Title * — traffic type name that will be shown in all future reports.
   • Description — a brief description of the traffic type.

   * — required fields.

3. Click Add.

Traffic types archive

In MyTracker, you can archive inactive or erroneously created traffic types. This makes the work with large traffic types lists easier. The archived traffic types are assigned the Archived status and are removed from all MyTracker lists.

To move a traffic type to the archive, click To archive on the view traffic type page. If necessary, you can display the archived traffic types by turning on the Show archived toggle and continue working with them.

To restore a traffic type from the archive, click Restore on the View traffic type page. The traffic type will be displayed again in all MyTracker lists.