Integration with X (Twitter) has been suspended from August 1, 2023.
Disabled mobile attribution and stopped collecting data on campaign costs, clicks, and impressions.
Attribution for web applications is still available.
X Ads is a platform to promote projects on X (Twitter). The platform provides more than 20 options to showcase your content and connects you with loyal audiences.
Integration with X (Twitter) allows you to evaluate traffic efficiency: collect data on clicks, impressions, and campaign costs.
X belongs to Self-Reporting Networks (SRN), which independently link new users with clicks and impressions on their own traffic and do not use third-party tracking systems.
You can use MyTracker tracking links only for web attribution.
To track the number of engaged web audience and determine the traffic quality, you can use MyTracker's tracking links:
For details, refer to the Tracking section
To collect data on campaign costs, clicks, and impressions, connect your MyTracker account to X (Twitter) accounts:
You can link multiple X (Twitter) accounts. To do so, sign out of one X (Twitter) account, sign in to another, and click on Link X (Twitter) account once again. To disable import, remove the corresponding account from the X integration page.
Collected stats will be related to those MyTracker campaigns whose links are embedded in X ads. If not, the campaign on MyTracker side will be automatically created under the name [ID X campaign]_[X campaign name].
Automatically created campaigns for web application do not contain tracking links, so MyTracker will not be able to link the user’s appearance with a click on X (Twitter) advertising, and all new users will be attributed to the organic. To prevent this, we recommend using tracking links from MyTracker.
After the successful integration, MyTraсker will collect daily data on your active campaigns in X Ads: clicks from partners, impressions, and campaign costs.
To see the X stats:
With tracking links from MyTracker (for web application) you can see the number of clicks tracked by MyTracker, in addition to the number of clicks according to data from the Partner (Clicks from Partner), as well as add metrics ROI and LTV.
If you see no X stats in a MyTracker report:
If you have any questions, please contact our support team.