The application title to which the indices are assigned.
Identifier of the app to which the indices are assigned.
You can find idApp in the address bar on the application page in MyTracker
The app version on a device. This is the number in X.Y.Z format (major.minor.patch version).
Use this dimension to group data by the full number X.Y.Z. To view the report by part of the number, use selectors App major version (X), App minor version (Y), App patch version (Z).
The app major version on a device.
It's defined by the first figure in the version number. For example, the major version in the number 12.1.4 is 12.
The app minor version on a device.
It's defined by the second figure in the version number. For example, the minor version in the number 12.1.4 is 12.1.
The app patch version on a device.
It's defined by the third figure in the version number. For example, the patch version in the number 12.1.4 is the 12.1.4.
The version of SDK integrated into the app. This is the number in X.Y.Z format (major.minor.patch version).
Use this dimension to group data by the full number X.Y.Z. To view the report by part of the number, use selectors SDK major version (X), SDK minor version (Y), SDK patch version (Z).
The major version of SDK integrated into the app.
It's defined by the first figure in the version number. For example, the major version in the number 12.1.4 is 12.
The minor version of SDK integrated into the app.
It's defined by the second figure in the version number. For example, the minor version in the number 12.1.4 is 12.1.
The patch version of SDK integrated into the app.
It's defined by the third figure in the version number. For example, the patch version in the number 12.1.4 is 12.1.4.
The project title to which the indices are assigned.
Identifier of the project to which the indices are assigned.
You can find idProject in the address bar on the project page in MyTracker
The platform for which app was created (iOS, Android, Web).
The app store, website, or other service from which the Android app was installed. Use this dimension to analyze traffic from different stores.
This dimension is relevant only for Android applications
The ad campaign title to which the indices are assigned.
Identifier of the ad campaign to which the indices are assigned.
You can find idCampaign in the address bar on the campaign page in MyTracker
Each ad campaign could include several, independent tracking links. "Tracking link" metric indicates to which of them displayed data are assigned
Identifier of the tracking link to which the indices are assigned.
You can find idAd in the address bar on the tracking link page in MyTracker
Identifier of the Click URL to which the indices are assigned.
You can find ID in the URL after the domain https://trk.mail.ru/c/
A type of advertising interaction leading to attribution:
The company indicated as a partner during ad campaign setup and responsible for advertising campaign execution.
The Organic partner specifies organic traffic that is not associated with any company.
Type of traffic, opted for, when creating a campaign. It's metadata and shows the category to which the incoming traffic from the campaign belongs. It's used to access detailed information on the total amount of traffic and its categories.
Type of promotion strategy opted for when creating a campaign:
Use this dimension to assess the effectiveness of each promotion method.
MyTracker user who created the campaign.
Use this dimension to see stats on users who created campaigns in MyTracker. For example, to evaluate the performance of campaign owners or compare their achievements.
Additional parameters by which you can segment traffic. For example, it could be the name of an ad set, a search request, or any other information from your partner.
MyTracker provides ten SubIDs, which value depends on the specific ad campaign.
SubID 1
SubID 2
SubID 3
SubID 4
SubID 5
SubID Network
SubID Campaign
SubID Ad Set
SubID Creative
SubID Medium
The account title to which the indices are assigned.
Identifier of the account to which the indices are assigned.
You can find idAccount in the address bar on the account page in MyTracker
The ads placement in the app flow (at app launch, at game-over, in between levels, on the home screen, etc.)
If your partner is myTarget, the Placement can take any value which you added in myTarget as pads.description.
App monetization service (myTarget, IronSource) that allows you to serve ads to your app according to user needs.
A kind of ad, integrated into your app to monetize traffic (banner, interstitial, rewarded video, offerwall, and others)
A domain of a visited web page.
For example, if a user visited the https://my.example.com/one/#params page,
then the dimension displays it as my.example.com.
A URL address of a web page presented without URL parameters and fragments.
For example, if a user visited the https://my.example.com/one/#params page,
then the dimension displays it as https://my.example.com/one/.
A page path level to the visited web page.
A report displays up to 5 levels of the web page's URL address.
For example, https://my.example.com/one/two/three/four/page.html is a visited web page:
The HTML page header to which the statistics are assigned.
The last page of the session. The address of the webpage where the visitor left the site or was not active for 30 minutes.
Use this dimension with the Session metric.
The source of conversions to your site. For example, Google, Yahoo, or other websites that send visitors to you.
This dimension shows only the page host. To see the full address, use the Referrer URL selector.
The address of the page from which the visitor came to your site.
Postback title. Use this dimension with the «Postbacks sent» metric.
