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Geo & Demography

Country

The country to which the indices are assigned.

Region

The country region to which the indices are assigned.

City

The city to which the data are assigned.

Hierarchy of cites may differ from an administrative structure. For example, Moscow is specified as a part of the Moscow Region, not as a territorial entity of the RF.

Age

User age in the range: 1-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+.

Unknown – untracked values. For example, due to user privacy settings.

Gender

User gender: male or female.

Unknown – untracked values. For example, due to user privacy settings.

Higher education

User education:

  • Higher education
  • No higher education

Employment

User employment:

  • Unemployed
  • Employed

Family status

Family status of the user:

  • Not married
  • Married

TV watching

Frequency of TV watching by user:

  • Less TV consumption
  • Average TV consumption
  • More TV consumption

Parental status

Parental status of the user:

  • Have no children under 16
  • Have children under 16
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