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Geo & Demography

Country#Copy URL

The country to which the indices are assigned.

Region#Copy URL

The country region to which the indices are assigned.

City#Copy URL

The city to which the data are assigned.

Hierarchy of cites may differ from an administrative structure. For example, Moscow is specified as a part of the Moscow Region, not as a territorial entity of the RF.

Age#Copy URL

User age in the range: 1-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+.

Unknown – untracked values. For example, due to user privacy settings.

Gender#Copy URL

User gender: male or female.

Unknown – untracked values. For example, due to user privacy settings.

Higher education #Copy URL

User education:

  • Higher education
  • No higher education

Employment #Copy URL

User employment:

  • Unemployed
  • Employed

Family status #Copy URL

Family status of the user:

  • Not married
  • Married

TV watching #Copy URL

Frequency of TV watching by user:

  • Less TV consumption
  • Average TV consumption
  • More TV consumption

Parental status #Copy URL

Parental status of the user:

  • Have no children under 16
  • Have children under 16
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