Campaign costs according to data from the partner, tariffs, and corrections.
The sum of corrections added to MyTracker to change the campaign cost. For example, due to fines or partner bonuses.
Campaign costs according to data from the Partner.
Partners can send data through the API or tracking link parameters. Learn more
Campaign costs according to tariffs added to MyTracker.
The number of clicks according to data from the Partner.
Partners provide aggregate data, therefore most dimensions (region, gender, etc.) are not available in reports.
The number of ad impressions. This information is available if you use special Impression URL.
The number of ad impressions, including data on hidden traffic sources. For example, on agency campaigns.
The number of clicks on ads. This information is available if you use special Click URL.
The number of clicks on ads, including data on hidden traffic sources. For example, on agency campaigns.
CTR — measures the ratio of clicks to impressions. It's determined as the ratio of sum for aggregation period of Clicks / Impressions.
CTR — measures the ratio of clicks to impressions. It's determined as the ratio of sum for aggregation period of Clicks / Impressions.
In contrast to the CTR, this metric considers data on hidden traffic sources. For example, on agency campaigns.
