AdMob integration

AdMob is Google’s service for in-app ad monetization.

Integration with Google AdMob allows you to track data on ad revenue, numbers of in-app impressions and clicks, compare revenue from AdMob and other ad mediators like myTarget or ironSource, and balance results across all app monetization types.

Connecting account

1. Sign in to Google AdMob.
2. In MyTracker, open the integration page.
3. Select a MyTracker account containing apps you need.
4. Click Sing in with Google. If MyTracker does not yet have access to your Google AdMob account, you will be redirected to the Google server, where you will need to grant access.

After some time, your Google AdMob account with the sync status indicator will be displayed on the integration page. Account stats will appear within 24 hours.

You can link multiple Google AdMob accounts. To do so, sign out of one Google AdMob account, sign in to another, and click on Sing in with Google once again. To disable import, remove the corresponding account from the Google AdMob integration page.

Results

After the successful integration, MyTracker will start receiving data on ad revenues, in-app impressions, and clicks.

To view AdMob monetization results, build a report in the Builder:

1. Add Dimensions → Traffic source → Ad Mediator and select AdMob in the same filter. You can remove this filter to compare results for all mediators.
2. Add Device metrics → Ad monetization and Device metrics → Financial metrics → Revenue.
3. Click Calculate.

If you have any questions, please contact our support team.