Web tracking

The success of any project hinges on the understanding of the target audience. Even though users increasingly go for mobile apps, websites still attract a fair share of traffic.

MyTracker can help you gather data on your web audience and get a comprehensive view of all your project platforms. This includes identifying the number of unique users, tracking the use of different platforms (Web, iOS, Android), attributing the collected data to an ad campaign, and more.

How it works

Web tracking is enabled by the Top Mail.Ru counter and VK Ads pixel. The counter code is embedded in your website pages, making visitor data tracking possible. Using the counter ID, MyTracker can gather website statistics, enrich them with mobile data, and display analytics for all platforms in a single window.

Where to start

1. Create a web app in MyTracker.
2. Create a web counter. If you've already implemented the Top Mail.Ru counter or VK Ads pixel on the website, just confirm access to it. If you haven't, you can create a new counter.
3. Set up the counter: turn on user tracking, goals and automatic events tracking.
4. Install the counter code on all pages of your website.
5. Check MyTracker settings using the checklist before you publish the website and run ad campaigns.

How to get data using UTM tags

Add UTM tags to tracking links to get data on campaign effectiveness. For example, you launched several campaigns and want to know which one attracts more traffic.

You can add up to four UTM tags to a tracking link:

• utm_source — defines the ad partner;
• utm_campaign — defines the name of the ad campaign;
• utm_content — defines the campaign content;
• utm_term — defines keywords.

MyTracker can also automatically create campaigns based on UTM tags from tracking links. This is possible when, for example, you launched a campaign with a partner before creating it in MyTracker. Add the utm_source and utm_campaign tags to the tracking link, and MyTracker will map them with the partner and the campaign name from lists. If UTM tags coincide with the partner and campaign names, MyTracker will generate a campaign for this partner. If the utm_source tag is not stated, the campaign partner will be set to No partner. If the utm_campaign tag is unspecified, the campaign name will be labeled Unknown.

How to analyze web data

After you add and set up the counter, MyTracker will start to collect stats from your website:

• pageviews;
• sessions, bounces, and page depth;
• automatic events, goals and their parameters;
• new audiences, number of attribution and re-attribution;
• user activity metrics: DAU, MAU, WAU, etc.
• metrics divided up by ad campaign, partner, and other traffic sources;
• metrics divided up by host, full web page address, page path level, title, exit page, and referrer.

To process and analyze web data, use Reports and Builder. A few examples of reports are given below.

For more information on all tools, refer to the Analytics section

Page activity report

Use the Page Activity report to monitor user activity on each page of your site. The report shows the number of launches and the total number of pageviews.

The launch is a page view when more than 30 minutes have passed since the last page view.

Report on events (goals)

Events (goals) are the user activities sent to MyTracker using JavaScript methods. For example, level achievement or adding to cart. For details, refer to the Track goals section.

To analyze events (goals), use the Events report and the Builder:

1. Select the Events(d) metric in the Devices section. If UserID is sent with the event, you can additionally select the Events(u) metric.
2. Add the Event name dimension.
3. Select the Parameter name and Parameter value dimensions, if you want to display goals parameters in the report.
4. Click Calculate.

Report on automatic events

Automatic events are automatically tracked events that do not require you to add any additional code to your website:

• Form submission
• Click on phone
• Click on email
• Click on social network
• Open messenger
• Site search
• View catalogue
• View product
• Go to cart
• Add payment info
• Complete checkout

To view stats on automatic events, use the Report builder. For example, analyze on which pages events occur more frequently:

1. Select dimensions Full page URL and Automatic event name.
2. Select the Automatic events (d) metric in the Devices section. If UserID is sent with the event, you can additionally select the Automatic events (u) metric.
3. In the report Settings, select grouping by event name.
4. Click Calculate.

Use also Other filters → Automatic events to view event-specific data or exclude unnecessary data from the report.

Report with UTM tags

Build a report based on UTM tags.

1. In Builder, select the required web application.
2. Select the SubID filter in the Other filters → Traffic source section.
3. Add the SubId values:
• SubID Network — corresponds to utm_source;
• SubID Campaign — corresponds to utm_campaign;
• SubID Ad Set — corresponds to utm_content;
• SubID Creative — corresponds to utm_term;
4. Click Calculate.