The success of any project hinges on the understanding of the target audience. Even though users increasingly go for mobile apps, websites still attract a fair share of traffic.
MyTracker can help you gather data on your web audience and get a comprehensive view of all your project platforms. This includes identifying the number of unique users, tracking the use of different platforms (Web, iOS, Android), attributing the collected data to an ad campaign, and more.
Web tracking is enabled by the Top Mail.Ru counter and VK Ads pixel. The counter code is embedded in your website pages, making visitor data tracking possible. Using the counter ID, MyTracker can gather website statistics, enrich them with mobile data, and display analytics for all platforms in a single window.
Add UTM tags to tracking links to get data on campaign effectiveness. For example, you launched several campaigns and want to know which one attracts more traffic.
You can add up to four UTM tags to a tracking link:
utm_source— defines the ad partner;
utm_campaign— defines the name of the ad campaign;
utm_content— defines the campaign content;
utm_term— defines keywords.
MyTracker can also automatically create campaigns based on UTM tags from tracking links. This is possible when, for example, you launched a campaign with a partner before creating it in MyTracker.
utm_campaign tags to the tracking link, and MyTracker will map them with the partner and the campaign name from lists. If UTM tags coincide with the partner and campaign names, MyTracker will generate a campaign for this partner.
utm_source tag is not stated, the campaign partner will be set to No partner. If the
utm_campaign tag is unspecified, the campaign name will be labeled Unknown.
After you add and set up the counter, MyTracker will start to collect stats from your website:
For more information on all tools, refer to the Analytics section
Use the Page Activity report to monitor user activity on each page of your site. The report shows the number of launches and the total number of pageviews.
The launch is a page view when more than 30 minutes have passed since the last page view.
UserIDis sent with the event, you can additionally select the Events(u) metric.
Automatic events are automatically tracked events that do not require you to add any additional code to your website:
To view stats on automatic events, use the Report builder. For example, analyze on which pages events occur more frequently:
UserIDis sent with the event, you can additionally select the Automatic events (u) metric.
Use also Other filters → Automatic events to view event-specific data or exclude unnecessary data from the report.
Build a report based on UTM tags.