You can analyze and track website traffic using UTM markup. All you need to do is add UTM tags to a link leading to your site, and MyTracker gets information about the source of the visit.
For example, a link to go to your website:
https://example.com/ — website address;
utm_source=google — ad partner tag;
utm_medium=paid — traffic type tag;
utm_campaign=sale — campaign name tag.
When a user follows your link, MyTracker will record the visit on system campaigns and generate reports on all UTM tags transferred.
In MyTracker you can view reports on UTM tags by SubID. The data is arranged according to the table below.
|Name in MyTracker
|Traffic source / ad partner. For example, google.
|Traffic type. For example, cpa.
|Campaign name. For example, sale.
|Campaign content. For example, block4.
|SubID Ad Set
|Key phrase. For example, buy_product.
For example, create a report for all UTM tags in the builder:
You can also filter the data by UTM tags. To do this, select Other filters → Traffic sources → SubID:
When analyzing traffic with UTM tags, you can also use the Campaign, Partner, Traffic type sections. Statistics on visitors will be attributed to them according to the rules described below.
If you use MyTracker tracking link in the ad campaign, UTM tags are ignored
utm_source tag MyTracker determines the ad partner.
The tag value is required to be specified in the partner settings.
For some integrated partners,
utm_source values are set by default.
To add a new one, contact our support team.
For independently added partners, you can specify
utm_source by yourself.
utm_medium tag MyTracker determines the traffic type — Paid or Other. See the distribution of values in the table below.
|Transmitted utm_medium value
|paid, cpc, cpm, cpv, cpa, cpe, cps, cpo, ppc, olv, display, search, perform, context, inapp, in-app, interstitial, video, banner, html5
And also the listed values with additional digits, symbols, and signs
|. For example, cpa5 or video_cpa.
|All other values that did not match the traffic type Paid.
In the project settings
you can enable the Create separate UTM campaigns option
to generate a campaign for each new
instead of recording data on system
Campaign generation follows the rules:
MyTracker checks campaigns and partners in the system.
If there is, the data on the visit is associated with it,
if not, a new campaign is automatically generated.
but partner differs from
a campaign named [idPartner] utm_campaign will be created.
but traffic type differs from
the data will be saved to the found campaign.
utm_campaign tag is not passed,
a campaign named Unknown will be created.
utm_source tag is not passed,
a campaign with No partner will be created.