Google describes conversion as any action that is valuable to your business, such as installing an app, making a payment, adding to cart, levelling up in a game and so on. You can configure MyTracker to send any conversions to Google.
Once you set up conversions export, you will be able to:
See conversion data in Google Ads.
Leverage the Target CPA strategy in your campaigns to maximise conversions.
Select the app under Events sending.
The list of standard and custom events that support postback configuration will be loaded into the form.
Select one of the following sending modes for every event you want to export to Google:
With Send attributed
MyTracker exports conversions related only to users who were acquired through Google ads.
With Send all
conversion data for all users, including organic, is sent to Google. This mode is helpful if you want to create a dynamic audience for future use in Remarketing.
For custom events perform additional configuration steps as follows:
Select Application event name.
Only the events that have already been tracked can be selected.
The untracked events you can enter manually.
Specify the Partner event name.
You can choose from a list of standard names provided by Google or select CUSTOM and enter any other name.
We do not recommendfirst_open and session_start, as these are the names of special events that MyTracker automatically exports upon an install (first_open), re-install (session_start), or re-engagement (session_start).
Add +event parameter
to clarify the conditions for sending a postback.
For example, you can send a "level up" postback
only if the "level" parameter is "10".
Select all events that require a postback by clicking Add event.
Once all the necessary fields are completed,
MyTracker will automatically export test conversions to Google.
MyTracker supports a set of standard events: installs and re-engagements that are automatically sent to Google Ads. And payments, which you can export on the Google Ads integration page.
Then there are custom events. They can be any events related to your app in particular, such as "product added to cart", "level up in a game", or "pageview". The export of these events to the server is controlled by the app developer. Custom events can be processed as conversions for use by Google.
For Send attributed:
Go to Google Ads and make sure that the Google Ads campaign has been launched and has already yielded installs.
For Send all (to create a remarketing audience):
Make sure that the right events are present in MyTracker in the first place; go to the Report builder and build a report with the relevant selectors. If the events are not found in the report, it means they have not occurred or there is a problem with SDK integration. Recheck the SDK or contact our support team.
Add the Event name and Events selectors. You may find them using search (as shown below) or select them from the list as follows: Dimensions → Custom events → Event name and Devices →Custom events → Events.
If the events are not found in the report, it means they have not occurred or there is a problem with SDK integration. Check again to make sure that the MyTracker SDK has been integrated into your app or contact our support team.