SKAdNetwork (SKAN) is an Apple framework that allows you to attribute an app install to a specific ad campaign without IDFA while maintaining user privacy. Since iOS 14.5, when users disallow IDFA tracking, SKAdNetwork remains the only way to get information about the traffic source.
MyTracker supports SKAdNetwork:
In SKAdNetwork 4.0 for iOS 16+, Apple changed the scheme for sending conversions. Now SKAdNetwork supports multiple conversions in three conversion windows. For details, refer to our blog post
Along with the install postback, Apple offers to transmit conversion values. This is a number between 0 and 63 that can be tracked for each conversion. The value provides additional information about the user's behavior and allows you to evaluate the ad campaign results.
The ad network or the app determines the meaning of the numbers 0-63. For example, it can be the amount of payment or level-up in the game.
For more details, refer to the Conversion value section
MyTracker can receive SKAN postbacks from ad networks and directly from Apple. We recommend supporting all postbacks to get the complete picture of the SKAdNetwork data.
The direct Apple postbacks only contain raw SKAdNetwork information, whereas ad network postbacks contain additional data on campaigns.
To support the SKAN postback reception:
You can analyze obtained SKAdNetwork data using special metrics in the Report builder and Export API. For details, refer to the SKAN reports section.
MyTracker provides the ability to upload raw postbacks received from ad networks and Apple.
This is information about the ad campaign, conversion value, etc.
see the Selectors section,
To learn how to export SKAdNetwork postbacks, see the Export API > Raw data section