Retention (shows the percentage of new audiences that return to the project in a specified time frame. Learn more about the Retention
By default, MyTracker calculates Retention with a Retention indent equal to 1 hour. This is to avoid inflating the RET for the first time after the audience appears when users are just getting acquainted with the app (otherwise Retention for the first hours, days, weeks will always be 100%).
You can set up a Retention indent for all MyTracker reports at once or for a separate report in the Report builder. You can also reset the Retention indent to default values by clicking . For more details, refer to the Settings section.