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Funnel building

Before adding a funnel, consider the user's steps to build the funnel and ensure that MyTracker tracks the selected events.

In the funnel list, click Add and fill out the form:

You can also add a funnel based on a saved funnel. To do this, open the saved funnel page and click Duplicate funnel.

General info

Fill out the form:

  • Title — funnel name that will appear in all lists and reports.
  • Audience type* — audience to be used for segment analytics: project users or their devices, or user accounts in the app on platforms such as VK Play and VK Mini Apps.
  • Remember that users can have one or more devices, and some switch or upgrade their devices. For details, refer to the User tracking section

  • Account* — the account to which the new funnel will be added. If you have only one account, it would be selected by default. For more details, please see the Account section.
  • Projects — one or more projects, by applications of which the funnel will be built. For more details, please see the Project.
  • Applications — one or more applications, on which the funnel will be built.
  • Period — the calendar period during which all funnel steps should be completed. For example, from January 1 to January 10.
  • Funnel window — the maximum time spent on all funnel steps. For example, 1 hour.


Add funnel steps:

  1. Click Add step.
  2. In the Step N field, specify the step's name, which will be indicated along with the step number on the diagram and in the funnel table.
  3. Select one or more funnel events. If you select more than one event, the step will be considered completed if any of the selected events are completed. This can be a regular event, a custom event, or a page view. Start typing the first letters of the custom event, and the names will pull up automatically.
  4. For a custom event, you can add up to 5 parameters and specify their selection logic:
    • Add one +parameter or a related +parameter group.
    • For each parameter, specify a value using the operators Equals, =, Starts with, etc. If the parameter can be with any value, select the operator Exists.
    • Use the AND/OR operators to set up the connections between the parameters.
    For example, if the user's first step is to search for a track with a 50% discount in the blues or jazz genre, then for the search event, you need to specify discount and genre parameters:
  5. For the Page view event, you can select one of the operators, and then add a URL or a part of it in the Value field:
  6. Add the following funnel steps by repeating 1-5. For more information about the terms of the steps, see the Funnel section.


(Optional) Set the funnel filters.

For example, select Campaign to build a funnel for a specific ad campaign or specify Age to create a funnel for users between 35 and 44.


(Optional) Select a data grouping.

You can divide the funnel by country, application, campaign, etc. For example, select grouping by Traffic type to see how users from different sources go through the funnel: paid traffic, mailing list, organic.


Click Save to calculate and save the funnel or Calculate only to calculate the funnel.

The calculation takes place in the background. This means that you can close this window and, for example, build a report in Builder.

The results of the calculation will be displayed on the funnel page as a chart and summary table.

To learn how to interpret the results, see Analyze Funnel

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