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Campaign metrics

Campaign cost

Campaign costs according to data from the partner, tariffs, and corrections.

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Cost Corrections

The sum of corrections added to MyTracker to change the campaign cost. For example, due to fines or partner bonuses.

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Cost from Partner

Campaign costs according to data from the Partner.

Partners can send data through the API or tracking link parameters. Learn more

Cost by Tariffs

Campaign costs according to tariffs added to MyTracker.

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Clicks from Partner

The number of clicks according to data from the Partner.

Partners provide aggregate data, therefore most dimensions (region, gender, etc.) are not available in reports.

Impressions

The number of ad impressions. This information is available if you use special Impression URL.

Impressions with hidden

The number of ad impressions, including data on hidden traffic sources. For example, on agency campaigns.

Clicks

The number of clicks on ads. This information is available if you use special Click URL.

Clicks with hidden

The number of clicks on ads, including data on hidden traffic sources. For example, on agency campaigns.

CTR

CTR — measures the ratio of clicks to impressions. It's determined as the ratio of sum for aggregation period of Clicks / Impressions.

CTR with hidden

CTR — measures the ratio of clicks to impressions. It's determined as the ratio of sum for aggregation period of Clicks / Impressions.

In contrast to the CTR, this metric considers data on hidden traffic sources. For example, on agency campaigns.

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