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Click and Impression URLs

Once the tracking link is created, you will see the view page:

Note the Click and Impression URLs:

  • Click URL is used to calculate the number of clicks on your ad and perform post click attribution.
  • Direct Click URL (available only for web applications, VK Mini Apps and VK Play games) can be used instead of the Click URL when partner does not allow redirects (links like https://trk.mail.ru/).
  • Impression URL is used to calculate the number of ad impressions and perform post view attribution.

If you hover cursor over links, the Copy URL buttons will appear

When you are launching a campaign, your next step normally would be to copy the required link and share it with your partner (through your manager or using your partner's web interface). In most cases, you need not know anything about the link structure: just copy the entire link and share it with your partner. However, knowing a little bit more may be helpful sometimes. A detailed description of links structure and sources of their parameters is provided below.

URLs: under the bonnet

Any click URL consists of three components: domain, identifier, and parameters.

1. Link domain

Link domains for Click and Impression URLs are very similar: https://trk.mail.ru/с/ and https://trk.mail.ru/i/. They only differ by one character: /c/ (clicks) or /i/ (impressions).

Domain for Direct Click URL is a direct link to the site, for example https://mysite.com/ (the direct link available only for web applications, VK Mini Apps, and VK Play games)

2. Link identifier

The domain is followed by a link identifier formatted as a12345. This identifier is used for attribution, for associating the ad with a new user.

The Direct Click URL identifier is passed through the mt_link_id=a12345 parameter (the direct link available only for web applications, VK Mini Apps, and VK Play games)

3. Parameters

You can pass campaign and user data using URL parameters. Insert a question mark between the link identifier and its set of parameters to make the link work. For example, https://trk.mail.ru/c/a12345?mt_sub1={sub1}&mt_sub2={sub2}.

For more details, see the Tracking link parameters section

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