MyTracker Personalize is a real-time personalization of the app experience:
individual in-app offers;
the best price for each user;
automatic audience segmentation;
automate performance reporting.
MyTracker Personalize provides a personalized experience for each user,
which means increased NPS, Retention, and Revenue from the app.
Personalize is a ready-to-use solution based on predictive models
and MyTracker analytics tools that do not require you to tape
machine learning experts or product analysts.
How it works
MyTracker Personalize is available for mobile games and apps.
As users interact with your app,
Personalize analyzes their experience
and generates customized product and pricing offers (recommendations)
that are most likely to drive users and grow your app's revenue.
The creation of recommendations takes place in several stages:
Gathering the data.
The embedded SDK collects data on your app.
The more information it has, the more effective the recommendations are.
It is mandatory to keep track of such events
as the beginning and end of an offer,
product review, and purchase.
A/B testing.
Based on the data collected,
MyTracker researches to find the best recommendations:
2.1 App owner selects the items,
prices, and user segment,
for which they would like to use the recommendations.
2.2 For the selected segment, the owner determines
the share of the control group
and the share of users who will see recommendations (test group).
2.3 MyTracker Personalize breaks down the group under test
into the smallest subsegments based on tracked user behavior and parameters.
2.4 MyTracker builds multiple revenue forecasts
for different product variants and prices
for each subsegment, using Predictive models.
And as a recommendation,
it selects the offer with the best prediction.
Recommendations may change cause it’s always
incorporating new A/B testing results on new data
Building recommendations.
Before the user selects an item,
the app sends a request for a recommendation.
MyTracker Personalize automatically identifies the new user
to one of the subsegments in the test group
and provides a combination of items and prices
at which a purchase is most probable based
on characteristics and personal user experience.
Item and Set recommendations
MyTracker Personalize has two recommendations methods:
item — recommendations for an offer, including a single item
set — recommendations for an offer, including a set of items to choose from
For example, the picture below shows the recommended item (a star)
and set of items (in-game currency).
