Moloco
is a advertising platform powered by machine learning engine.
MyTracker supports the full integration with partner:
mobile and web attribution, data import on impressions,
clicks, costs, campaign optimization by in-app events, and traffic evaluation.
Tracking
To get stats on users brought in by Moloco,
use a tracking link created in our system:
Enable postbacks to be sent to the partner system.
Share the tracking link with your partner.
You can copy Click
or Impression URL
from the tracking link view page and either
send it to your Moloco manager
or paste it into your ad by yourself.
Now, launch a Moloco campaign and track new users in MyTracker reports.
Connecting account
To get data on campaign costs, clicks, and impressions,
connect the Moloco account:
Data collection is available only for a campaign with MyTracker's tracking links
On the Connected accounts page, select the MyTracker account containing apps you need.
Fill out the form:
workplaceId and adAccountId — IDs of your Moloco account;
email and password — credentials used for Moloco authorization.
Click Link Moloco account.
After some time, your Moloco account
with the sync status indicator will be displayed
on the integration page.
Account stats will appear within 24 hours.
Results
After the successful integration, MyTracker will provide
an analytical base for evaluating Moloco campaigns.
It includes the number of engaged audiences, campaign costs
and stats on the traffic quality: user activity, payments, etc.
To see the Moloco advertising stats:
In the Report Builder, in the Partners filter, select Moloco.
Add the Campaign dimension and select the Impressions, Campaign cost,
and Clicks from Partner metrics to see the results of advertising campaigns.
Additionally, you can add sections by traffic sources:
