Selectors

The report builder includes following groups of selectors:

• Dimensions
• Devices
• Users
• Calculated metrics

Dimensions

Dimensions determine the number of rows i.e. illustrate the data. Dimensions allow you to detail stats by event dates, tracking links, countries, etc.

For example, the "Date" dimension shows stats for each individual day.

See the list of dimensions in sections Periods, Traffic source, Geo&Demography, Custom events, Device info, Finances. Note that the sections also include a list of standard metrics in addition to dimensions.

Devices

The Devices section combines metrics by user devices (smartphones, laptops, browsers in the case of web apps, and others).

For example, "First Launches^d = 2" means that an app was launched from two devices. Note that a user can have one or more devices, and some take turns on a single device.

In the MyTracker interface, device metrics are marked with the superscript letters d (devices).

See the list of standard device metrics in sections Common metrics, Device / User activity, Custom events, and others.

Users

The Users section combines metrics by an authorized user in the app.

For example, "First Launches^u = 2" means two different users launched your app. Note that a user can authorize from different devices, and some use a single device.

In the MyTracker interface, user metrics are marked with the superscript letters u (users).

See the list of standard user metrics in sections Common metrics, Device / User activity, Custom events, and others.

Calculated metrics

Calculated metrics are metrics created by you or your colleagues. These are any metrics calculated based on standard MyTracker metrics.

For example, CPI (Cost per Install) = Campaign cost / New devices^d.

In the MyTracker interface, calculated metrics are marked with the superscript symbol .

For more details, refer to the Calculated metrics section

Metric types

There are the following types of MyTracker device and user metrics:

• Flow metrics — data for the selected report period.
• LifeTime (LT) metrics — data for the entire lifetime of the audience acquired in the selected report period.
• Current Attribution (CA) metrics — data for the selected report period within the current attribution.
• Attribution Time (AT) metrics — data for the period between the last and next attributions on the devices attributed during the selected report period.

The metric type is marked by its name. For example:

• First Launches^d
• First Launches LT^d
• First Launches CA^d
• First Launches AT^d

For details see the section Metric types