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Reports

Reports present interactive data visualization and rapid analytics. The main statistical data can be shown as a simple table, diagram, and graph. On a single report panel you can change data display format, report period and if necessary go to the Builder to add more dimensions and metrics.

What to see

  • Audience Overview shows the user profile (activity, gender, age, geolocation, session duration, and project platform).
  • Traffic Acquisition shows the effectiveness of the advertisement. Find out which traffic sources bring more users and evaluate the acquisition dynamics.
  • Events show the number of users or devices that have completed the target events. You can also analyze data by event parameters.
  • Devices are technical overview for mobile, laptop, and other user equipment (app versions, OS, network types, carriers, models, and screen resolution).
  • Retention shows the ability of the app to retain users.
  • Monetization shows the financial statement of the project.
  • SKAdNetwork shows SKAN conversions data that allows to evaluate the effectiveness of the ad campaign for the iOS 14.5+ devices.
  • Fraud Scanner displays fraud data detected from the incoming traffic. Based on this indicators, you can review the partner collaboration and do not pay for fraudulent traffic.
  • Insights shows statistics on interests and demographic data of your audience.
  • Ecommerce shows data for online stores: order statuses, product returns, expected revenue, and losses.

How to use

  1. Select the section from the Reports menu.
  2. You can use the drop-down list to change the project or app on which to build the report. Set the report period.
  3. Some reports are only available when you analyze projects and other — for separate platforms (mobile and web). For example, Audience by platform is only for a project.

  4. Click Add filter to select filters. Conditions will apply to all reports of the section.
  5. Set up each report as you need:
    •  ,     — exclude/include dimensions and metrics, clicking on the names;
    •  — go to the builder and add any dimensions or metrics;
    •  — download a report in one of the following file formats — XLSX, PDF, PNG, or SVG;
    •    and etc. — see data in the form of diagrams, tables and graphs;
    • by days  audience  and etc. — change details and type of analyzed data.

MyTracker applies settings, such as currency, Retention indent, Rolling Retention limit, etc., configured in a user profile when building reports, unless other settings are configured on the report page.

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