A partner is a company that helps you develop the project. It can be advertising networks such as VK Ads + myTarget and GoogleAds, app monetization platforms, analytics systems, etc.
Connecting a partner to MyTracker will allow you to get a quick gauge on partnership results, to identify effective channels, and to re-balance the budget of your project.
To see the partners list go to Marketing > Partners.
To make your life easier, we have Categories and highlight featured and integrated partners:
These settings depend on the partner's status:
All settings are available on the partner page on the following tabs:
To inform a partner about events in the app (installs, payments, etc.), set up postbacks. You can transmit data on the entire project audience or only on those brought in by the partner.
For more details, refer to Sending postbacks
Campaign parameters are integration parameters with a specific value set up by each advertiser. Some partners provide the advertisers with sdkKey/clientId parameters and insist that the tracking systems send the values of these parameters in the postbacks. This allows the partner to break down the data by an advertiser. For example, when you set up a campaign for a partner, if the parameters for them were set, MyTracker would ask you to enter the parameter values. In a template postback URL, macros for partner parameters have the prefix mtpp_.
Please note that parameters do not vary from postback to postback. They are set up once within a campaign, and MyTracker automatically inserts them when sending postbacks to the partner.
For more details, refer to Campaign parameters
Macros are dedicated labels or markers used in tracking link templates, as well as in postbacks. Using macros, you can send data like ad conversions and app events to your partner.
For integrated partners, macros are preset, so you do not have to do anything else. For non-integrated partner that you have connected, you can set up macros yourself.
You can define a list of postbacks for each partner: specify events to be posted and add the necessary data to the URL templates (tracking link parameters, constants, macros, or campaign parameters).
For more details, refer to Postbacks
If you launched a campaign with a partner before creating a campaign in MyTracker, you can configure automatic campaign generation for this partner. The campaign will be generated based on a tracking link containing UTM tags.