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Tracking is a catch-all term for all mechanisms that allow you to begin and control the user acquisition process.

That process generally looks as follows:

  1. You add an app to MyTracker as described in the documentation.
  2. You create a campaign, add tracking links and set up postbacks.
  3. You copy the URL (click/view) from the tracking links to your partner’s ? system.
  4. The partner starts showing ads.
  5. A user clicks ? on ads and is redirected ? to an app store or a website, or a platform.
    • When processing a redirect or an S2S request, MyTracker saves the click/view information to later use it for attribution. The partner usually saves some information about the ad response as well.
  6. The user installs and launches a mobile app or visits your website for the first time.
  7. The app transmits installation/first visit information to the server (via the SDK).
  8. MyTracker uses all available information to attribute the action (clicks/views) to the new user.
  9. MyTracker saves data on installation and attribution, so you can use it to reports or download it via the API.
  10. MyTracker sends a postback to the partner.

Before you read on

If you have not added an application yet, now is the time: follow the instructions in the Application section. Do not forget to embed MyTracker SDK in your app.

Add campaign

MyTracker has a two-level system: "Campaign → Tracking links". A Campaign is part of any advertising activity. When creating a campaign, you specify:

  1. Title
  2. Campaign type
  3. Traffic type
  4. Optional:
    • Partner
    • Tariffs
    • Corrections

Campaigns are not linked to the app. You can create tracking links for different apps and smart links within the same campaign. The number of tracking links for a campaign is unlimited.

Use campaigns to filter and group report data. For more details, please see the sections Campaigns and Builder

Set up postbacks

Many partners require real-time updates on the ad campaign progress, which is called — Postbacks. For integrated partners (partners for whom we have already set up postbacks, macros, and other mechanisms to facilitate launch of ad campaigns), we've already configured postbacks — all that’s left to do is set the sending mode. Just open the list of partners, choose the one you need, go to Event sending, choose an app and mark the events to be sent to that partner.

For more details, please see the Sending postbacks section

After creating a campaign and setting up postbacks, you need to add tracking links.

Depending on the selected campaign type, it can be links for pre-install tracking, or links for regular ad campaigns (when your ads are shown in the search results or on the Display Network).

For more details, please see the Tracking links section

Additional capabilities


If you want to see ROI (Return of Investment) in MyTracker reports, you need to configure tariffs for your campaigns. After that, MyTracker will start calculating Campaign Cost for each target event.

You can view the result in the Report builder (see Campaign metricsCampaign cost and Financial metricsROI).

For more details, please see the Tariffs section


Corrections can be an alternative or a complement to tariffs. They’re needed if for any reason the payments have changed (e.g. due to fines or partner bonuses) or it’s impossible to calculate the costs (a complex arrangement, fixed cost, etc.).

The correction amount is evenly distributed over a set time period according to basic metrics (excluding social and demographic data, and geography). In the process of report building, the correction value is added to the campaign cost calculated based on the pricing model.

For more details, please see the Corrections section

New partner

We are working to expand the list of integrated partners, but not everyone is included yet. The advertising market is constantly growing, new players appear. That's why you could not be faced with new players springing up all the time, so it may possible that a partner you want is not on our list. In that case, you can add a new partner by yourself. The simple way involves merely specifying the name, the more complex one — setting up postbacks, macros, etc.

You can always contact our support team: we will help with partner integration or even do it for you (in case of highly requested partners).

For more details, please see the New partner section

Own postbacks

We've set up postbacks for most integrated partners, and in many cases all you need to do is specify their sending mode. However, sometimes ready-made postbacks are not enough:

  • When you add a new partner (see New partner)
  • When you need to send postbacks to your own or third-party analytics system

In these cases, you can create additional postbacks and use them just like the regular ones.

Before creating your own postback, try contacting our support team: your problem may’ve already been addressed and the existing tools could do the trick. We're also ready to answer any questions on the postbacks creation interface.

For more details, please see the Postbacks section

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