User paths

A user path is an analytics tool that can show the user journey before or after a specific event or a site page. It can be used to learn how users move within the site or app:

• what is the most popular path after login;
• which steps lead from registration to purchase;
• where unusual behavior is observed — looped steps or unexpected actions;
• which pages users most often leave after visiting.

User paths in MyTracker

MyTracker lets you explore user paths within the site, app, or project. You can build paths from or to a particular node, hide events and URLs that are not needed for analysis.

For example, the picture below shows a three-step diagram with the initial node selected as the URL of the page example.com.

Paths by event or page

You can choose a custom event or site page as a node and build user paths through a site. For mobile apps, you can build paths only by custom events.

Before building a path diagram for a custom event, make sure you have configured event tracking for iOS, Android, Unity, Flutter, , or Web platforms, or set up event sending via S2S API.

Audience types

You can build paths by device and user:

• Devices — event data on physical devices: smartphones, laptops, etc. Each diagram node shows the number of physical devices with the selected event or page visit.
• Users — data on events performed under the user account. Each diagram node shows the number of authorised users who completed the selected event or visited the specified page. Statistics are available if your app supports authorization, and you transfer user IDs to MyTracker.

The audience type is indicated in the user paths list by the letters d and u written in superscript.

How to share a path

You can share a saved path with colleagues who have access to the account. To do this, copy the link from the browser address bar and pass it on to your colleague.

The link will provide access to the diagram and its parameters: general information, selected custom events, URL, and filters.