MyTracker calculates the segment size daily based on the parameters you have set.
You can see the progress on the segment page.
All key data, such as the segment size, calculation date, and
linked apps, are available on the Segment list page.
You can use a ready segment as a basis.
Open the segment page and click Duplicate segment.
Fill out the form:
Title* — segment name that will appear in all lists and reports.
Audience type* — audience
to be used for segment analytics: project users or their devices,
or user accounts in the app on platforms
such as VK Play and VK Mini Apps.
Remember that users can have one and more devices, and some switch or upgrade their devices.
Account* — the account to which the new segment will be added. If you have only one account, it would be selected by default.
For more details, please see the Account section.
Projects — one or more app projects to be used for segment identification.
For more details, please see the Project section.
Applications — one or more apps to be used for segment identification.
* — required fields.
Set the segment period: fixed period (for example, January 1-7)
or a sliding window. By default, all segments are built
based on the Last 30 days sliding window.
In this step, you set the general period for the segment calculation.
It can then be redefined for some parameters individually (Revenue, New Audience, etc.)
via the Period condition
For the fixed period, you need to select exact dates.
For the sliding window, enter X days in the Last field and add the offset in the Offset field.
For example, if today is January 7,
then the period for the last 5 days without offset will be January 3 to 7.
The period offset by 2 days is January 1 to 5.
Set other segment parameters:
Click Add parameter.
Select the parameter based on which you will form the segment
(age, device model, etc.).
Set a parameter value or a comparison operator, or a parameter type.
For the Custom Event parameter,
you can add one or more event parameters and specify their values.
If you add several parameters,
use the following option to configure their application rules:
Show the event if any parameter matched/all matched.
You can set the following options:
Exclude to exclude a specified parameter from the segment
(e.g. exclude users aged between 1 and 17).
Period to set a separate period for the selected parameter: fixed, sliding or as in segment.
Repeat these steps to add on more parameters.
The segment will soon be calculated.
To analyze segments, use the following options:
Track progress on the View segment page.
For example, assess the number of female users who brought in the revenue of over USD 2
over the last 30 days.
The chart below shows this criterion applies to 139 women out of 27 million app users.
Build a report on the segment
using the Builder.
To do that, select Other filters > Segment.
For example, choose just one segment and a minimum number of selectors to
identify the average session duration among female users who brought in
the revenue of over USD 10 over the last 30 days.
These are just a few use cases to get you started.
For more details on MyTracker’s capabilities, please see the Analytics,
Predictive analytics, and API sections.
You can export the segment in the CSV file
to get a list of identifiers of the specific audience.
For instance, it can be IDs of the active users in a particular country
or IDs of iOS devices with app install.
Only account owners and users with the granted export permission can export segments from the account. For details, see User management.
Under the General Data Protection Regulation (GDPR),
the segment cannot be exported if
it includes personal user data: gender, age
In the form that opens,
select identifiers for export (all are selected, by default).
The list of available segments depends on the audience type:
Segment by devices
App identifier in MyTracker
Device identifier in the app.
It defines a pair of app+individual device
Android advertising identifier (advertisingId)
iOS advertising identifier
Huawei advertising identifier
Segment by users
Project identifier in MyTracker
User identifier in the project.
It defines a pair of project + user (idProject + CustomUserId)
User identifier sent via SDK. It defines an individual user
Turn on the Remove headers option
if you need to exclude column headers from the file.
The column header is the first row with identifier names.
In the Register drop-down list, select the required configuration, if you want to set a register for the IDFA, GAID, OAID identifiers.
The following register variants are available:
Do not modify (default) — identifiers will be exported in the register they have when entered the system;
Original — identifiers will remain in the register recommended by the device manufacturer:
IDFA — in upper case
GAID — in lower case
OAID — in lower case
Lower case — lower case will be applied to identifiers;
Upper case — upper case will be applied to identifiers.
For other identifiers, the register configuration is not applied.
Use the MD5 or SHA-256 algorithm from the Hashing drop-down list,
if you need to hash user or device identifiers when exporting a segment (default option is No hashing).
Hashing is available for the following identifiers:
Other identifiers remain unhashed.
Use the Maximum size per file field, if you want to export a segment into multiple files of a particular size.
Each expanded file from the export file corresponds to the size specified in the field.
This helps improve the subsequent identifiers' transfer to advertising networks, limiting file sizes for the uploaded files.
By default, the field headers will be added only to the first file. If you select the Remove headers option, the field headers will be removed from all files.
In MyTracker, you can set the file size from 10 to 4 095 MB.
Enter 0 or leave the field blank if you do not want to export a segment with multiple files.
As a result, you will get a CSV file inside the GZ archive or ZIP-archive containing multiple files.
If the file is too large, we will send you an email with a link to the file.
You can use downloaded identifiers in your option:
send push notifications, pass IDs to the partner or in your analytics system,
and so on.
The segment size may differ in the downloaded file and the interface for several reasons:
after exporting the segment, new data appeared in the interface;
no IDs were found (blank lines will be removed from the file);
repeated idProfile was found
(the line with the same idProfile will be removed from the file).
You can export the segment using the Export API.
If a segment is not used or has been created by mistake, it may be archived.
Archiving comes in handy when you have numerous segments.
Archived segments are marked as Archived and moved to the bottom of the list, with no further daily calculations made for these segments.
To move a segment to the archive, click To archive on the view segment page.
To restore a segment from the archive, click Restore.