Tariffs in MyTracker are one way to control the cost of your advertising campaigns. You enter a rate per target action / click / impression, MyTracker shows the number of tracked events and the cost report.
For each campaign, you can set any number of tariffs and prescribe the time and geography of validity. In the case of fines or bonuses, you can adjust the cost through corrections.
Tariffs are not yet available for VK Mini Apps. Learn more
APP_TEST_DRIVE
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* — required fields.
See the calculated cost by tariff in the Report builder by selecting Application and the Cost by Tariffs metric.
The table shows the list of supported tariffs for mobile applications, sites and games on the VK Play platform.
Tariff | Mobile | Web | VK Play |
---|---|---|---|
Cost per Mille (CPM) | |||
Cost per Click (CPC) | |||
Cost per install (CPI) | |||
Cost per reinstall (CPI) | |||
Cost per custom event + CA (CPA) | |||
Cost per re-engagement (CPA) | |||
Cost per first launch (CPA) | |||
Cost per first purchase + CA (CPA) | |||
Cost per first login (CPA) | |||
Cost per first transaction + CA (CPA) | |||
Cost per user registration (CPA) | |||
Cost per registration (CPA) | |||
Revenue Share + CA |
The tariff sets the price per thousand ad impressions. When calculating the price, the number of impressions to be charged is not rounded up to thousands. Instead, the specified rate reduced by a thousand times is applied to each impression.
Cost by Tariffs = Impressions * Rate / 1 000
The tariff sets the price for each click on the advertisement.
Cost by Tariffs = Clicks * Rate
The Cost per install and Cost per reinstall tariffs set prices for installing a mobile application on a device. The installs do not include re-installs.
Cost per install = Installsd * Rate
Cost per reinstall = Re-installsd * Rate
Tariffs set the price for an action performed: launch, payment, registration, etc.
The tariff sets the price for each reactivation. Depending on the platform, it may be reactivation of an app on a mobile device (d) or reattribution of a VK Play game (p).
Cost by Tariffs = Re-engagementsd * Rate
Cost by Tariffs = Re-attributionsp * Rate
The tariff sets the price for the first launch of an app on a mobile device.
Cost by Tariffs = First Launchesd * Rate
The tariff sets the price for the first authorisation (=first launch) of the game on the VK Play platform.
Cost by Tariffs = First Authorisationsp * Rate
The tariff sets the price for the first purchase in the mobile application. A purchase is any payment transferred to MyTracker as an in-app purchase. For details, refer to the Purchase tracking section.
Cost by Tariffs = First time payersd with filter revenue type Purchases * Rate
The Cost per first purchase tariff is calculated on the first attribution, on purchases of the audience first engaged by the partner. The Cost per first purchase CA tariff is calculated on the current attribution, on purchases of the audience first time and repeatedly engaged by the partner.
The tariff sets the price for the first purchase in the game on the VK Play platform. A purchase means the purchase of the game or an in-game payment transferred to MyTracker. For details, refer to the Purchase tracking section.
Cost by Tariffs = First time payersp with filter revenue type Purchases * Rate
The Cost per first transaction tariff is calculated on the first attribution, on purchases of the audience first engaged by the partner. The Cost per first transaction CA tariff is calculated on the current attribution, on purchases of the audience first time and repeatedly engaged by the partner.
The tariff sets the price for a marked-up custom event. Depending on the platform, it can be an event in the mobile app and on the website (d) or an event in a VK Play game (p).
Cost by Tariffs = Eventsd/p * Rate
The Cost per custom event tariff is calculated on the first attribution, on events of the audience first engaged by the partner. The Cost per custom event CA tariff is calculated on the current attribution, on events of the audience first time and repeatedly engaged by the partner.
The tariff sets the price for user registration in the app or website.
Cost by Tariffs = Registrationsu * Rate
The tariff sets the price for user registration in the game on the VK Play platform.
Cost by Tariffs = Registrationsp * Rate
The tariff sets the revenue share to be transferred to the advertising partner.
The term "Revenue" may not include taxes or app stores fee, these are payments sent to MyTracker as in-app purchases. For details, refer to the Purchase tracking section.
Cost by Tariffs = Revenued/p with filter revenue type Purchases * Rate
The Revenue Share tariff is calculated on the first attribution, on revenue from the audience first engaged by the partner. The Revenue Share CA tariff is calculated on the current attribution, on revenue from the audience first time and repeatedly engaged by the partner.