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Connecting Yandex Direct to audiencesPremium plan

Connect the Yandex Direct partner to an audience to send data for retargeting advertising campaigns.

Before connecting the audience to the partner, make sure that you configured Yandex Direct integration with your MyTracker account.

Connecting Yandex Direct

  1. On the Audiences List page, select the required audience.
  2. In the Sending to partners section, click Add partner integration.
  3. On the page that opens, in the Partner field, select Yandex Direct.
  4. In the Login field, select the Yandex Direct account you want to connect to the audience. If you do not have any connected partner accounts, click Add new account in the Login field and connect the Yandex Direct account to your MyTracker account.
  5. In the Platforms field, select one or several platforms, IDs of which will be sent to the partner.
  6. Click Add.

After you connected Yandex Direct to an audience, it will be displayed in your Yandex.Audience account. The audience will be available only for those advertising campaigns that are linked to the selected login and parent account.

MyTracker sends only gaid (advertisingId) and idfa to Yandex Direct.

You can pause or resume audience transfer to Yandex Direct using the and , respectively. Click to remove the integration.

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