The success of any project hinges on the understanding of the target audience. Even though users increasingly go for mobile apps, websites still attract a fair share of traffic.
MyTracker can help you gather data on your web audience and get a comprehensive view of all your project platforms. This includes identifying the number of unique users, tracking the use of different platforms (Web, iOS, Android), attributing the collected data to an ad campaign, and more.
Web tracking is enabled by the Top Mail.Ru counter and VK Ads pixel. The counter code is embedded in your website pages, making visitor data tracking possible. Using the counter ID, MyTracker can gather website statistics, enrich them with mobile data, and display analytics for all platforms in a single window.
When a user visits your site, MyTracker will read the traffic source via link parameters or UTM tags and provide all the collected information in the reports.
MyTracker provides special reports, metrics and sections to analyze the collected stats for your site:
For details, refer to the Web reports section