VK Play is a russian platform for selling and distributing Free-to-Play and Premium games. The platform offers developers simple and quick integration for all games, traffic tracking, an API for ad monetization, and more.
Connect MyTracker to your game on VK Play to take your app analytics to the next level:
To integrate VK Play with MyTracker, just click Connect MyTracker in the VK Play developer portal. MyTracker automatically creates an account and applications similar to the company and games on the VK Play platform.
On the MyTracker side, you can manage advertising campaigns, create tracking links and build detailed reports on different traffic channels. On the VK Play side, you can see general stats on incoming traffic.
Some MyTracker options are not available to game developers due to the specifics of the game platform:
Project. Project for VK Play games may include only one game. Unlike mobile apps, you can't combine multiple games into one project.
Attribution. Attribution for VK Play campaigns supports post-click and post-view conversions. Attribution settings for VK Play are set by default and cannot be edited.
Campaigns. When adding a campaign to MyTracker, select the "VK Play" type.
Metrics by platform users. In MyTracker, VK Play has its own set of metrics. You can find it in the Report builder in the Platform Users section. The superscript letter p indicates these metrics. See Report below.
To connect VK Play to MyTracker:
Registering in advance will make the connection path easier. However, you can also register later. The main thing is to ensure that the MyTracker registration email is the same as the email specified in step 3.
If you haven't received the email, check your «Spam» folder. If there is no email in your spam folder, contact our support team.
Done! Your VK Play company is connected to MyTracker. A list of games will be available on the Applications list page.
In MyTracker, in the Campaigns section, you can create ad campaigns and tracking links to collect statistics on your own ads and assess the quality of income traffic.
All campaigns created on the VK Play side before the account is connected will be automatically uploaded to MyTracker. Up-to-date statistics for these campaigns will also be available in MyTracker reports.
To run an ad campaign with a tracking link from MyTracker:
One link can be used in an unlimited number of advertisements.
However, stats, in this case, will be collected by all ads.
To get the most detailed statistics for each advertisement or channel, use unique links.
As a result, MyTracker will generate Click URL and Direct Click URL to track traffic. Impression URL will also be generated and can be used for counting impressions, not for attribution.
After the campaign is launched, MyTracker will gather data on the number of clicks, impressions, and users brought in.
For more details, refer to the Campaign section
Let's take a look at several reports for initial traffic analysis.
Select the section from the Reports menu to view tables and charts on Audience, Retention, Monetization.
By default, the reports show statistics on all traffic: both your own ad campaigns and VK Play traffic. Use filters Campaigns, Partners, Traffic type or go to the report builder by clicking
Traffic Acquisition, Events, Devices reports are not yet available for VK Play games
Select the Analytics → Builder menu to choose the metrics and dimensions you need.
VK Play has its own set of metrics — Platform users. The superscript letter p indicates these metrics.
To build a game report, use Dimensions, metrics Platform Users, and filters. For example:
To separate VK Play traffic, add the Agency dimension. Statistics for platform campaigns will be attributed to the VK Play agency line, statistics for your campaigns to the Unknown agency.
For details, refer to Builder section