{
"banner_id": 11111111,
"group_id": 11111111,
"video_id": 1111,
"slot_id": 111111,
"link_id": "aaaab1",
"app_id": "11111111111111111111",
"dooh_window": 86400
}
Digital Out-of-Home (DOOH) advertising ensures tremendous reach that’s hard to rival. These ads are placed on digital billboards in public spaces and along roads, and they’re perfectly capable of holding their own in comparison to mobile advertising, video, and other media channels.
DOOH can automatically profile audiences in front of a billboard and run relevant ads based on the socio-demographic variables, geography, and viewer interests. DOOH will help you attract a new audience and compile a large database for working with potential customers.
For now, DOOH tracking is available only on Android. MyTracker allows you to track the entire chain of conversions and compare DOOH with other channels.
With VK Ads + myTarget as your partner, you run digital billboard ads with special parameters built-in. Whenever an ad appears on a digital billboard, MyTracker will receive data on devices next to the billboard and create a list of your potential customers. When one of them installs the app or visits the website of the project for the first time, MyTracker will be able to link the new user to the digital out-of-home campaign.
Importantly, MyTracker’s attribution settings apply to the entire project, i. e. to all ad campaigns. The only way the tracking system will link a new user to a DOOH campaign is if that campaign’s impression was the last one before an install or a website visit. For more details, see the Attribution section.
link_id
, SDK key via app_id
, and attribution window in seconds via dooh_window
:
{
"banner_id": 11111111,
"group_id": 11111111,
"video_id": 1111,
"slot_id": 111111,
"link_id": "aaaab1",
"app_id": "11111111111111111111",
"dooh_window": 86400
}
Done! After a successful launch of the DOOH campaign, MyTracker will start gathering the audience of digital out-of-home ads and the number of acquired users.
MyTracker provides the full range of stats on digital out-of-home advertising:
All data can be broken down by campaign, ad group, movies, and billboards:
For more details on building reports, please ee the Builder section