Tracking is a catch-all term for all mechanisms that allow you to begin and control the user acquisition process.
That process generally looks as follows:
MyTracker has a two-level system: "Campaign → Tracking links". A Campaign is part of any advertising activity. When creating a campaign, you specify:
Campaigns are not linked to the app. You can create tracking links for different apps and smart links within the same campaign. The number of tracking links for a campaign is unlimited.
Many partners require real-time updates on the ad campaign progress, which is called — Postbacks. For integrated partners (partners for whom we have already set up postbacks, macros, and other mechanisms to facilitate launch of ad campaigns), we've already configured postbacks — all that’s left to do is set the sending mode. Just open the list of partners, choose the one you need, go to Event sending, choose an app and mark the events to be sent to that partner.
For more details, please see the Sending postbacks section
After creating a campaign and setting up postbacks, you need to add tracking links.
Depending on the selected campaign type, it can be links for Digital Out-of-Home (DOOH), for pre-install tracking, or links for regular ad campaigns (when your ads are shown in the search results or on the Display Network).
For more details, please see the Tracking links section
If you want to see ROI (Return of Investment) in MyTracker reports, you need to configure tariffs for your campaigns. After that, MyTracker will start calculating Campaign Cost for each target event.
You can view the result in the Report builder (see Financial metrics: Campaign cost and ROI).
For more details, please see the Tariffs section
Corrections can be an alternative or a complement to tariffs. They’re needed if for any reason the payments have changed (e.g. due to fines or partner bonuses) or it’s impossible to calculate the costs (a complex arrangement, fixed cost, etc.).
The correction amount is evenly distributed over a set time period according to basic metrics (excluding social and demographic data, and geography). In the process of report building, the correction value is added to the campaign cost calculated based on the pricing model.
For more details, please see the Corrections section
We are working to expand the list of integrated partners, but not everyone is included yet. The advertising market is constantly growing, new players appear. That's why you could not be faced with new players springing up all the time, so it may possible that a partner you want is not on our list. In that case, you can add a new partner by yourself. The simple way involves merely specifying the name, the more complex one — setting up postbacks, macros, etc.
You can always contact our support team: we will help with partner integration or even do it for you (in case of highly requested partners).
For more details, please see the New partner section
We've set up postbacks for most integrated partners, and in many cases all you need to do is specify their sending mode. However, sometimes ready-made postbacks are not enough:
In these cases, you can create additional postbacks and use them just like the regular ones.
Before creating your own postback, try contacting our support team: your problem may’ve already been addressed and the existing tools could do the trick. We're also ready to answer any questions on the postbacks creation interface.
For more details, please see the Postbacks section