Due to Apple's new policy, ad networks are forced to change their approach to attribution on iOS 14+ devices: Apple has offered its attribution tool — SKAdNetwork (SKAN) and forbid the use of IDFA without explicit user permission.
IDFA was the only iOS device identifier that did not change from app to app, widely used for mobile traffic attribution, retargeting, and analytics
To support SKAN attribution, advertising networks need:
ad network ID.
For more details, refer to Apple documentation
MyTracker team is actively working on iOS & SKAdNetwork solutions and is ready to make it easier for ad networks:
To get started with MyTracker, contact our support team