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Eccomerce

Order ID

The ID of the order. For example, 12345.

Product brand

The brand of the product. For example, Xiaomi.

Product ID

The ID of the product. For example, SKU_123.

Product name

The name of the product. For example, Xiaomi Redmi Wath 3.

Product coupon

The name or coupon code associated with the product. For example, BLACK_FIDAY.

Order coupon

The name or coupon code associated with the order. For example, BIRTHDAY.

Product location

The physical location associated with the product. For example, the physical store location - L_123.

Product affiliation

The supplying company or store to which the product belongs. For example, Xiaomi store.

Product variant

A variation of the product. For example, «Green».

Product list ID

The ID of the list in which the product was presented to the user. For example, new_products.

Product list name

The name of the list in which the product was presented to the user. For example, «New».

Product status

Product status in the order:

  • Pending payment – the user placed an order for a product, but did not paid for it yet.
  • Paid – the user paid for the product.
  • Canceled – the user deleted the product from the order or made a return of the paid product.

The product status can change in the following order: Pending payment – Paid, Paid – Canceled, Pending payment – Canceled.

Orders

The total number of orders for the selected report period.

To log order data, set up Ecommerce analytics.

OrdersFlow metric
Orders CACurrent Attribution metric

Canceled orders

The total number of orders for the selected report period Number of orders for the selected report period that were eventually canceled. An order is considered canceled if the user has canceled or returned all products in the order.

To log order data, set up Ecommerce analytics.

Canceled ordersFlow metric
Canceled orders CACurrent Attribution metric

Order products

The number of products in orders for the selected report period.

To log order data, set up Ecommerce analytics.

Order productsFlow metric
Order products CACurrent Attribution metric

Canceled products

Number of products that were deleted from orders. This can be unpaid and returned products.

To log order data, set up Ecommerce analytics.

Canceled productsFlow metric
Canceled products CACurrent Attribution metric

Ecomm revenue

Revenue received from ecommerce orders. Calculated as the sum of prices of all paid products.

To log order data, set up Ecommerce analytics.

Ecomm revenueFlow metric
Ecomm revenue CACurrent Attribution metric

Ecomm expected revenue

Expected revenue from ecommerce orders. Calculated as the sum of the prices of all products that are pending payment.

To log order data, set up Ecommerce analytics.

Ecomm expected revenueFlow metric
Ecomm expected revenue CACurrent Attribution metric

Ecomm lost revenue

Revenue lost as a result of canceled ecommerce orders. Calculated as the sum of the prices of all canceled and returned products.

To log order data, set up Ecommerce analytics.

Ecomm lost revenueFlow metric
Ecomm lost revenue CACurrent Attribution metric

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