The Report builder is MyTracker's key analytics tool, which helps to arrange and view collected data in a handy format.

It features a template list (1), calendar (2), selector list (3), filters (4), additional settings (5), and control buttons(6).

Building a report

Choose your options as you please by adjusting pre-made templates, building reports by segment, or setting all report parameters independently.

Report templates

You can select a ready-made template, which saves you the need to set filters, selectors, etc. Just select a default template or a previously added template from the list, and the report will be generated. You can also edit the template, for example, by adding new selectors and filters.

Use pre-made templates as a basis for new reports.

Reports by segment

Specify a segment, i.e. a group of users for which you want to build a report. For example, women who brought in the revenue of more than USD 10 over the last 30 days. You can add other selectors such as the average session duration.

To build a report by segment, select Other filters > Segment.

Reports by parameters

  1. See the report parameters:
    • Period. Set the time interval for the report. Add another interval by clicking if you need to compare data and evaluate trends in key indicators.
    • Selectors. Choose your preferred dimensions and metrics from the list or search them by name. MyTracker offers several popular selectors (Application, Date, Impressions, etc.) by default.
    • To change the order of columns in the report, drag and drop selectors relative to each other.

    • Filters. Set filters to exclude unnecessary data. You will see the number of selected filters in the red circle next to the filter name.
    • The payment verification filter ( Other filters > Financial metrics > Verification) is set by default. It's necessary to exclude unverified purchases (fraud and test transactions) from the reports. For more details, refer to the Payment verification section.

    • Settings. Apply additional settings to the report: grouping, transposition, rounding precision, etc.
  2. Click Calculate.

The report is ready. You can choose to download it as an XLSX or CSV file, save it as a template and subscribe to a report.

If the report has more than 20000 cells and cannot be properly viewed in the browser, MyTracker will offer to save it as an XLSX file.

View a chart

MyTracker allows you to build and download a chart for metrics used in the report.

  1. In the Report builder, build the report with the required parameters.
  2. In the report table, click  in the column with the metric, which is required to build the chart. In the window that opens will be displayed the resulting chart.
  3. You can compare metrics by selecting the metric for comparison from the Compare with drop-down list. MyTracker displays the comparison chart.
  4. You can view the resulting chart as a barchart or a pie chart by clicking   and   buttons, respectively.
  5. To download the chart, click  and select one of three file formats. The file will be downloaded to your device automatically.
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