Moloco integration

Moloco is a advertising platform powered by machine learning engine.

MyTracker supports the full integration with partner: mobile and web attribution, data import on impressions, clicks, costs, campaign optimization by in-app events, and traffic evaluation.

Tracking

To get stats on users brought in by Moloco, use a tracking link created in our system:

1. In MyTracker, create an ad campaign, selecting Moloco as the Partner.

2. Add a tracking link to your app.
3. Enable postbacks to be sent to the partner system.
4. Share the tracking link with your partner. You can copy Click or Impression URL from the tracking link view page and either send it to your Moloco manager or paste it into your ad by yourself.

Now, launch a Moloco campaign and track new users in MyTracker reports.

Connecting account

To get data on campaign costs, clicks, and impressions, connect the Moloco account:

Data collection is available only for a campaign with MyTracker's tracking links

1. In MyTracker, open the Moloco integration page.
2. On the Connected accounts page, select the MyTracker account containing apps you need.
3. Fill out the form:
   • workplaceId and adAccountId — IDs of your Moloco account;
   • email and password — credentials used for Moloco authorization.
4. Click Link Moloco account.

After some time, your Moloco account with the sync status indicator will be displayed on the integration page. Account stats will appear within 24 hours.

Results

After the successful integration, MyTracker will provide an analytical base for evaluating Moloco campaigns. It includes the number of engaged audiences, campaign costs and stats on the traffic quality: user activity, payments, etc.

To see the Moloco advertising stats:

1. In the Report Builder, in the Partners filter, select Moloco.
2. Add the Campaign dimension and select the Impressions, Campaign cost, and Clicks from Partner metrics to see the results of advertising campaigns.
3. Additionally, you can add sections by traffic sources:
• SubID Campaign (campaign ID);
• SubID Ad Set (ad set ID);
• SubId Creative (creative ID);
• SubID 1 (creative name);
• SubID 2 (campaign name);
• SubID 3 (ad set name).
4. Click Calculate.

Troubleshooting

If you see no Moloco stats in MyTracker:

• Make sure the MyTracker SDK has been integrated into your app.
• Ensure that the Moloco integration page displays a successful link (highlighted in green) and the relevant accounts.
• Make sure that the Moloco campaign has been launched and has fetched clicks.

If you have any questions, please contact our support team.