LTV – the total revenue received from new devices for the specified period (revenue from ad placement, purchase, subscriptions, and custom revenue).
New devices are those that have the first visit of the website or the app installation in the selected report period.
As compared to Revenue LT that shows revenue for "device lifetime",
LTV is calculated for the specified period (day, weeks, month, year) after first pageview or mobile app installation
LTV* – LifeTime metric
LTV AT* – Attribution Time metric
LTV – the total revenue received from new users for the specified period (revenue from ads placement, purchases, subscriptions, and custom revenue).
New users are those who appeared in the selected report period.
As compared to Revenue LT that shows revenue for "user lifetime",
LTV is calculated for the specified period (day, weeks, month, year) after the user appearance
LTV* – LifeTime metric
LTV AT* – Attribution Time metric
LTV – the total revenue received from new VK Play platform users for the specified period.
New users are those who appeared in the selected report period.
As compared to Revenue LT that shows revenue for "user lifetime",
LTV is calculated for the specified period (day, weeks, month, year) after the user appearance
LTV* – LifeTime metric
