Log in

Fraud metrics

Fraud metrics show key indicators of fraudulent attacks, for example, short click to install times, clicks from suspicious IPs, etc.

Metrics are organized into the following groups:

  • Hardware
  • Click
  • In-app fraud
  • Web fraud (specific to websites)

Based on these groups, we built Combined metrics comes in handy when you first analyze to detect strict, confident and soft fraud.

All indicators are available under the Basic or Premium plan the next day after the user has installed an app or visited your website. See the most accurate data on the third day.

Combined fraud

Combined metrics are convenient at the initial stage of fraud-monitoring, allow to estimate indicators in general and, if necessary, proceed to the analysis of specific metrics.

Combined metrics for mobile traffic include the following:

  • Strict Fraud Metric
  • Confident Fraud Metric
  • Soft Fraud Metric
  • Artificial Intelligence Fraud Detector
  • Bots and Device Farms Premium plan

Combined fraud for mobile traffic



Combined metrics for web traffic include the following:

  • Strict Web Fraud Metric
  • Soft Web Fraud Metric

Combined fraud for web traffic



A detailed description of these metrics is given in the Selectors section

The type of combined metrics (strict, confident, soft) depends on the detected fraud indicators. Strict fraud is devices with precise fraud indicators, for example, Suspicious Devices. While Confident and Soft fraud will get more devices, including those metrics that do not always guarantee 100% frauds.

Hardware fraud

Metrics, that allow you to detect fraud from the hardware properties:

  • by knowingly incorrect data about the device or abnormal behavior, for example, when the Android application is installed on the iOS platform;
  • by frequent changes of the launch country or region, by constant reset of key parameters, etc.

Hardware fraud for mobile traffic includes the following metrics:

  • Root/Jailbreak devices
  • Suspicious devices Premium plan
  • Emulated devices Premium plan
  • Hardware sensors Premium plan
  • Malicious IP Addresses Premium plan

Hardware fraud for web traffic includes the following metrics:

  • Suspicious devices WEB Premium plan
  • Malicious IP Addresses WEB Premium plan
  • Pop Ads WEB Premium plan

A detailed description of these metrics is given in the Selectors section (Premium metrics description is not available for the Basic plan)

Click fraud

Metrics that indicate fraud in the stage of user interaction with ads and until the app install or website visit. Based on the abnormal arrangement of clicks and impressions, we can conclude that we are dealing with a fraudulent device, or that the advertising partner is trying to cheat.

Click metrics are strongly intercorrelated, and abnormal indicators for one of the metrics lead to aggravation of the others.

Click metrics for mobile traffic include the following:

  • Stacking clicks
  • Low CR
  • Quick installs Premium plan
  • Attribution fraud Premium plan
  • Long Time to Install fraud Premium plan

Click metrics for web traffic include the following:

  • Low CR WEB
  • Stacking clicks WEB Premium plan
  • Attribution fraud WEB Premium plan
  • High PTR WEB Premium plan

A detailed description of these metrics is given in the Selectors section (Premium metrics description is not available for the Basic plan)

In-app fraud

Metrics that allow you to recognize a fraud by user behavior after installs or website visit: based on the use of a fake account or abnormal behavior at launches, purchases and other in-app events.

In-app fraud metrics for mobile traffic include the following:

  • Post-install fraud Premium plan
  • Fake data Premium plan

In-app fraud metrics for web traffic include the following:

  • Fake data WEB Premium plan

A detailed description of these metrics is given in the Selectors section ( only for users with premium access to Fraud Scanner)

Was this article helpful?