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Install tracking

Once you configure install tracking, MyTracker will display stats on users brought in by Google. These stats will allow you to evaluate audience quality and the ad network performance, and to compare paid and organic traffic.

Stats are much more than just the number of installs broken down by campaign, country, region, and device model. They also include advanced metrics such as DAU, MAU, Retention, LTV and many others

To track installs on iOS 14.5+, you additionally need to set up data import from Google Ads, so that the partner can send aggregated SKAdNetwork data to MyTracker. For more details, refer to the iOS & SKAdNetwork section.

Tracking settings

To track installs, you need to link your account to Google Ads using Link ID. This is an app ID that may remain the same for several Google accounts, but must be unique for each tracking system (for example, the Link ID for MyTracker will not work with AppsFlyer and vice versa). For more details on creating a link ID, refer to Google documentation.

To set up tracking for an app, you need to create a Link ID in Google Ads, add it to MyTracker, export a test conversion and import it into Google Ads. You should also make sure that the MyTracker SDK is integrated into the app. Step-by-step instructions:

  1. Create a Link ID in Google Ads. If you run ad campaigns with multiple Google accounts, you should use a single Link ID for all of them. To do this, set up shared access to the app’s Link ID for these accounts. For more details on creating a Link ID, refer to Google documentation.
  2. When creating a Link ID, you will need to enter MyTracker’s info: go to the "app analytics provider" field and select Other provider, then enter 9452368868 (MyTracker’s ID) in the "Enter your provider's ID" field.

  3. Enter the newly-generated Link ID into your MyTracker account:
    • Go to the Partner list and click Settings under Google Ads.
    • On the Event sending tab, select the app to be associated with the Link ID.
    • Enter the link identifier into the Link ID field and click Save. After saving the Link ID, MyTracker will automatically export test conversions to Google Ads.
  4. Import test conversions into Google Ads (for instructions, visit Google Ads Help).
  5. Make sure that the MyTracker SDK is integrated into your app and the right key is specified in settings. For more details, refer to platform-specific documentation for iOS | Android | Unity | Flutter | Web.

Done! Next, create your UAC (Universal App Campaign) in Google Ads and wait for app install information to appear in Google Ads reports.

For more details on what Universal App Campaigns are and how to create them, refer to the following Google resources: What is UAC | Creating UAC


After tracking has been set up, MyTracker will receive information on the number of users engaged and the list of campaigns that resulted in post click installs. To evaluate traffic quality, build a report in MyTracker:

  1. Go to the Report builder and select Google Ads from the Partners filter list.
  2. Make sure that the Installs item is on the selector list (usually by default).
  3. Additionally, you may add a campaigns dimension, Select from list the Traffic sources dimension → CampaignCampaign, and then Results grouping by Campaign in Settings.
  4. MyTracker will automatically generate entries for partner campaigns with tracked installs, labelled [AdWords campaign ID] Campaign name in AdWords. They are not editable, but may be used to report stats.

  5. Click Calculate.


If MyTracker’s report does not show any installs:

If you have any questions, please contact our support team.

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