Fraud Scanner protects your data against different types of fraud, such as click injection, impressions flooding, fake devices, and others that distort the results of ad campaigns and destroy the budget.
With advertising costs climbing, this industry attracts more and more scammers. Rogue players may come in all shapes and sizes, be it your users, trusted advertising agencies, or even seemingly reliable partners.
To protect your data and not pay for any fraudulent traffic, you can track fraud metrics with MyTracker.
Fraud Scanner is available for mobile and web traffic.
Every day, the system monitors incoming traffic and calculates fraud metrics for each install and site visit, e.g. how many installs come from suspicious devices, what is the share quick installs, and so on.
Device fraud metrics are updated every 24 hours during the first 3 days as new data flown in. The final and most accurate result of the fraud monitoring is fixed 3 days after an install or a site visit.
It only tracks the fraud metrics, without blocking the traffic automatically. This way, you can make an informed decision (for example, to fine or disconnect the partner)
Fraud monitoring is done in several stages:
Based on the results of all the stages, Fraud Scanner will put different fraud metrics together to give you a sense of the general traffic quality (strict, confident, or soft fraud). These metrics include deferred installs and a low CR and can be seen individually.
To properly assess the threat of fraud, you can use special indicators called benchmarks. These are reference values which, if exceeded, cause the corresponding indicators to get highlighted in red, warning you about potential fraud.
The benchmarks have been calculated separately for each fraud metric based on machine learning and a large pool of data for iOS, Android, and Web.
For example, the Android benchmark for Suspicious devices stands at 0.69%. If more than 0.69% of installs come from suspicious devices, MyTracker will highlight this value in red so you can promptly detect the fraud. For more details, refer to the How to read reports section.
We recommend regular fraud monitoring:
The available fraud metrics, templates, and traffic details vary between the Basic and Premium plans.
The basic functionality of Fraud Scanner allows you to detect fraudulent traffic using Combined metrics and use Artificial Intelligence Fraud Detector to monitor fraud.
The basic plan is enough to assess the threat of fraud and see if there is a need to subscribe to the Premium plan.
The Premium plan unlocks all Fraud Scanner capabilities:
To switch to the Premium plan, please contact your MyTracker manager or send an email to firstname.lastname@example.org