Share the tracking link with your partner.
You can copy Click
or Impression URL from the tracking link view page and either send it to your AppLovin manager or paste it into your ad by yourself.
Now, launch an AppLovin campaign and track new users in MyTracker reports.
Connecting account
To import data on results of ad monetization as well as user acquisition campaigns, connect your MyTracker account to the account in AppLovin.
In the partner list of MyTracker interface,
select
AppLovin.
On the Connected accounts tab click Add connect.
Fill out the form:
Select MyTracker accounts that have the apps you need. You can connect several MyTracker accounts to an AppLovin account and vice versa.
Specify the Report Key used for AppLovin authorization.
Specify the Management Key used for AppLovin connection to audiences. You can find the Management Key in your AppLovin account. For details, see the partner documentation.
The Management Key field is available only for users with premium access to audiences
Click Connect.
Your MyTracker account will be connected to the AppLovin network.
The Connected projects table
will show related applications, as well as data on ad monetization accounts:
the synchronization date and option for importing user stats.
To disconnect the account, click
Importing user stats
If the connected AppLovin account is the account for ad monetization,
the MyTracker account owner can enable the import of user stats:
Make sure that you use the same method to identify users in MyTracker and AppLovin (it can be ID in the app backend or your CRM system,
see User tracking for details).
The tracking system does not accept any data without the user/device ID or with the ID in a wrong format.
Hence, MyTracker data can be lower than those of AppLovin.
On the Connected accounts
tab, check the boxes next to the projects for which you need user stats.
The green indicator shows projects for which tracking has already been set up.
Click Save.
Now, MyTracker will receive stats on both devices and users.
Results
Clicks, impressions, campaign costs
After successful integration, MyTracker will collect data on your active AppLovin campaigns: impressions, clicks, and campaign costs.
To evaluate the AppLovin advertising stats:
In the Report Builder, in the Partners filter, select AppLovin.
Add the Campaign dimension and select the Impressions, Campaign cost, and Clicks from Partner metrics to see the results of advertising campaigns.
Additionally, you can add sections by traffic sources.
Click Calculate.
Ad revenue
After the successful integration, MyTracker will start receiving data on ad revenues and in-app impressions with a breakdown by ad placement, ad campaign, ad unit, device, and date.
To evaluate the results of ad monetization:
With Report builder in the Other filters → Traffic source → Ad Mediators filter, select AppLovin.
In the Other filters → Financial metric → Revenue type filter select Ad monetization.
Add metrics In-app clicks and Revenue.
If you set up the import of user stats then you can also use u(user)-metric to build a report
Add more dimensions:
Geo & Demography → Country
Traffic source → Placement
Traffic source → Ad Unit
Click Calculate.
MyTracker updates stats on connected accounts every day,
but AppLovin might delay data for several days.
Thus, MyTracker’s and the partner’s stats may differ.
For more details about data analytics, refer to the Ad revenue tracking section.
Troubleshooting
If you see no AppLovin stats in MyTracker reports:
